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Brand Manager III – CPG / Innovation (contract)

Remote · Hong Kong Full-time

Brand Manager III – Innovation & Brand Execution Sanofi’s contingent workforce program, FLEXT Direct, is seeking a Brand Manager III for a 12-month, part-time contract (20 hours/week) supporting the Gold Bond Foot, Powder, and First Aid portfolio. Location: Remote Schedule: Part-Time, 20 Hours/Week Contract: 12 Months

About the Role

This role will lead innovation and end-to-end marketing execution across the Gold Bond Foot, Powder, and First Aid portfolio. The ideal candidate is an experienced, self-starting marketer who can independently drive initiatives from concept through launch while partnering across multiple functions.

Key Responsibilities

  • Lead new product concepts, claims, and innovation initiatives.
  • Manage projects through the product development and stage-gate process.
  • Partner with R&D, Sales, Creative, Consumer Insights, Regulatory, Legal, Supply Chain, and Operations.
  • Develop business cases, forecasting inputs, and launch recommendations.
  • Manage project timelines, risks, deliverables, and cross-functional alignment.
  • Support brand financials including revenue forecasting, A&P budgets, margins, and performance analysis.
  • Develop consumer-facing messaging, packaging, claims, and marketing assets.
  • Lead go-to-market execution, including digital marketing, product detail pages, and lower-funnel activation.
  • Support commercial teams with sell-in materials, insights, and launch toolkits.

Qualifications

Required

  • 7+ years of experience in brand management, innovation, CPG marketing, or a related field.
  • Experience leading innovation and product launches through the product development lifecycle.
  • Strong project management and cross-functional leadership skills.
  • Ability to manage multiple stakeholders and projects with minimal oversight.
  • Strong analytical, written, and verbal communication skills.
  • Ability to move quickly while maintaining accuracy and attention to detail.

Preferred

  • Experience in personal care, OTC, foot care, first aid, skin health, CPG, or healthcare.
  • Experience developing claims-based marketing in regulated or highly scrutinized categories.
  • Nielsen/IRI, consumer insights, or similar data experience.
  • Omnichannel experience including Amazon, marketplace, social commerce, digital shelf, ratings & reviews, and search.

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