This is a Fully Remote Job About Our Client: The organization operates in the competitive marketing technology sector, providing tools that help users enhance their outreach and engagement through email, social, channel, and paid campaigns. Established as a trusted brand since its founding in 2015, the company addresses the challenge of standing out in a crowded market by delivering innovative marketing solutions that support millions of users globally. About the Opportunity: The CAMPAIGN MARKETING MANAGER is responsible for leading the lifecycle marketing strategy and execution to increase user engagement, drive product adoption, and generate revenue. This role is critical in converting free users to paid plans, reactivating inactive users, and promoting valuable content and campaigns. The position collaborates closely with cross-functional teams to maximize growth and lifetime value, ensuring the marketing efforts effectively support the organization’s goals. Responsibilities: Develop and manage email marketing campaigns including retention, win-back, newsletters, and promotional efforts Execute cold email marketing and outbound outreach strategies Coordinate co-marketing and affiliate marketing campaigns with partners Oversee social media and content creation including blogs and webinars Analyze campaign performance and provide actionable insights Support sales enablement by identifying and engaging users needing assistance Continuously improve marketing workflows using AI tools Requirements: Minimum of 5 years experience in campaign marketing, digital marketing, lifecycle marketing, or demand generation with proven results in revenue influence and retention Expertise in cold email and outbound GTM strategies Strong understanding of B2B buying cycles and user empathy Ability to own strategy, execution, and optimization of multi-channel campaigns Proficient in project and stakeholder management Tech-savvy with experience or willingness to learn tools such as customer.io, CMS platforms, Canva, AI tools, and project management software Data-driven with strong analytical skills to plan and optimize campaigns Excellent verbal and written communication skills Comfortable working independently in a remote, asynchronous environment Pay Range and Compensation Package: The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors. Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note: TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.