This is a Fully Remote Job About Our Client: The organization operates within the healthcare and AI technology industry, addressing challenges in medical reasoning, safety, and real-time treatment delivery. It pioneers AI Care, an innovative approach designed to remove traditional barriers to care, such as appointments and waiting rooms, thereby increasing accessibility. Since 2020, the organization has expanded its services across physical therapy, women’s health, cardiometabolic, and mental health, serving over 700,000 members across three continents and impacting more than 1,000 enterprise clients. Its solutions have helped avoid over $1 billion in unnecessary healthcare costs and are supported by extensive clinical studies and patents. About the Opportunity: The CRM Lead, B2B2C, is responsible for setting and executing the B2B2C lifecycle strategy for a portfolio of utilization-based and strategic accounts. This role directly influences contract outcomes by managing CRM performance and building scalable infrastructure. It combines strategic planning with hands-on execution, including leadership and development of a CRM Manager. The position contributes to the organization by driving member engagement and retention through customized CRM programs, supporting business growth and client satisfaction. Responsibilities: Define B2B2C CRM strategy and roadmap with leadership covering activation, engagement, and retention Execute CRM programs for key accounts, including design, build, QA, launch, and optimization in Braze Monitor member utilization and engagement against targets and adjust programs accordingly Collaborate with Client Success and account teams to tailor programs to client needs Develop foundational infrastructure for scalable CRM operations, including architecture and segmentation Manage data and segmentation architecture to enable personalization Lead experimentation program with hypothesis development, testing, and roadmap adjustments Pilot new approaches with priority accounts and scale successful tactics Establish standards for architecture, naming conventions, and measurement Manage, coach, and develop the CRM Manager, prioritizing workload and feedback Own performance reporting for senior leadership Coordinate with Product, Data/Analytics, Legal/Compliance, and direct-to-consumer CRM teams Requirements: Minimum 7 years experience in CRM or lifecycle marketing with advanced Braze skills Proven track record in defining strategy and executing CRM initiatives Experience managing portfolio of performance-linked accounts impacting contract outcomes Experience managing or mentoring team members Proficiency with SQL and analytics tools (Snowflake, Amplitude) Strong stakeholder management and cross-functional influence Experience with B2B2C, benefits, or health-adjacent products preferred Familiarity with HIPAA and privacy-conscious data practices preferred Pay Range and Compensation Package: Total compensation range $70,000—$110,000 USD, including base, variable, and equity components Compensation will be adjusted based on skills, qualifications, experience, location, and market factors Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note: TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.