FabFitFun is seeking a strategic and execution-focused CRM Manager to join our Marketing team. Reporting to the VP, Lifecycle Marketing, this role will drive campaign planning, testing, and optimization across email, SMS, and push channels. You will collaborate closely with Creative, Merchandising, Analytics, and Product teams to execute seasonal campaigns and evergreen programs that deliver timely, relevant messaging to our members. The ideal candidate combines strong analytical thinking with technical proficiency, attention to detail, and the ability to work cross-functionally. You are naturally curious, results-driven, and motivated by using data to continuously improve performance.Location:This role is based out of our HQ in Beverly Hills, CA and is not eligible for remote. We are presently operating from a hybrid schedule of 4 days a week in-office (Monday-Thursday)What You’ll DoLead end-to-end planning and execution of CRM campaigns across email, SMS, and push including seasonal box moments, Flash Sales, product launches, onboarding, retention, and winbackManage segmentation and audience strategy in partnership with Data & AnalyticsOwn CRM briefs, QA, and deployment, ensuring flawless execution and a best-in-class member experienceDive deep into performance reporting using Excel, Google Sheets, and Tableau to uncover insights, spot trends, and translate data into clear next stepsDevelop and implement A/B and multivariate testing plans; analyze results and make data-informed recommendationsIdentify opportunities to improve campaign efficiency, lift engagement, and drive incremental revenueCollaborate cross-functionally with Creative, Merchandising, Product, and Data teams to keep campaigns aligned and high-impactSupport process documentation and operational improvements as we scale our CRM effortsWhat You’ll Bring4–6 years of CRM, Lifecycle Marketing, or Email Marketing experienceBachelor’s DegreeExperience working in a DTC or eCommerce environment; subscription or membership business a plusProficiency with CRM platforms (Braze strongly preferred), ESPs, and analytics toolsStrong analytical skills — comfortable navigating data in Excel/Google Sheets, building dashboards in Tableau, and understanding how marketing KPIs map to revenueProven ability to analyze performance and optimize for bottom-line impactExcellent project management skills — able to juggle multiple campaigns and meet tight deadlinesDemonstrated familiarity and working fluency with modern AI tools such as Gemini, ChatGPT, Claude, and similar platformsAbility to leverage AI tools to accelerate market research, assortment analysis, vendor communication drafting, and business insightsExperience using AI to synthesize data, generate summaries, and streamline workflow executionComfortable owning QA, segmentation, and deployment workflowsCollaborative, curious, and detail-oriented — someone who thrives on continuous improvementExperience with loyalty programs, referral, or winback strategiesFamiliarity with direct mail or multi-channelCRMCreative eye and appreciation for good design and storytellingWhat You’ll Get! The Benefits & Perks of FabFitFun:UnlimitedPTOGenerous parental leave401K & 401K MatchPet insurance available for any FFF furry friendsComplimentary annual FFF subscription with seasonal $25 credit for e-commerce flash salesDonation matching program via BrightFunds, where the company matches up to $500 in charitable donations per employee annuallyThis is a full-time position with an expected base salary range of $110K - $120K + annual bonus eligibility. The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision and other perks & benefits. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications. If we extend an offer for employment, we will consider all individual qualificationsPrivacyYour information will be handled in accordance with our Workforce Member Privacy Notice: https://legal.fabfitfun.com/#workforce-member-privacy-notice#J-18808-Ljbffr