The Role

The Manager, Conversion Rate Optimization (CRO) is responsible for driving experimentation strategy and execution across multiple client websites. This role focuses on designing meaningful A/B and multivariate tests, interpreting results with clarity, and delivering data-backed recommendations that inform Experience Design and broader DX initiatives.

Reporting to the Director, Digital Experience, the CRO Manager works in close partnership with Experience Designers, Technical Account Managers, and Engineering to ensure tests are designed with integrity and aligned to business goals. This individual contributor is fully client‑facing and manages CRO roadmaps, post‑test rollout requirements, and ongoing reporting.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $69,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above). *This position may be performed remotely in most states within the US, with some exclusions. **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-SD #LI-Remote The Role

The Manager, Conversion Rate Optimization (CRO) is responsible for driving experimentation strategy and execution across multiple client websites. This role focuses on designing meaningful A/B and multivariate tests, interpreting results with clarity, and delivering data-backed recommendations that inform Experience Design and broader DX initiatives.

Reporting to the Director, Digital Experience, the CRO Manager works in close partnership with Experience Designers, Technical Account Managers, and Engineering to ensure tests are designed with integrity and aligned to business goals. This individual contributor is fully client‑facing and manages CRO roadmaps, post‑test rollout requirements, and ongoing reporting.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $69,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above). *This position may be performed remotely in most states within the US, with some exclusions. **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-SD #LI-Remote The Role We are seeking a Digital & Motion Designer on the Performance Creative team, who will report to the Director of Creative Operations & Production. You will support the concepting, design, animation, and production of high-performing paid digital creative and client-facing presentations. This role focuses on translating creative strategy into compelling visual assets, developing motion and static creative across multiple platforms, and delivering polished work that drives performance while maintaining brand consistency. The ideal candidate enjoys the craft and pace of performance creative, taking pride in transforming creative concepts into engaging static and motion assets, designing across channels and formats, and balancing creative storytelling with production excellence. You are detail-oriented, collaborative, and energized by creating impactful work in a fast-paced environment, thriving at the intersection of design, motion, and performance marketing. We're looking for someone who wants to become a trusted creative partner, contributing both conceptual thinking and hands-on execution to elevate our digital campaigns, rather than someone primarily focused on traditional brand, print, or long-form creative work. We are prioritizing candidates located in the Pacific Time Zone (PST) to best support client and team needs.   At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.   We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more!   The anticipated annual salary for this role will range from $74,000 - $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).   *This position may be performed remotely in most states within the US, with some exclusions.  **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship   Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.   #LI-SD #LI-Remote You Will Be

Leading hypothesis development and designing test strategies for multiple clients

Creating structured CRO test plans, including objectives, KPIs, and success criteria

Managing client expectations around experimentation outcomes, including clearly communicating inconclusive or negative results and using learnings to inform future testing

Collaborating with Experience Design to shape UX/UI test variations

Writing clear and detailed test requirements for developers to implement

Using GA4, Hotjar, and experimentation platform data to uncover friction points

Setting up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty

Conducting QA of experiment setups, variations, tracking, and segmentation

Monitoring live tests and ensuring statistical validity of results

Interpreting experiment outcomes and generating insights, next steps, and rollout recommendations

Owning the CRO roadmap and prioritization in partnership with Experience Design and DX leadership

Preparing documentation for post‑test rollout and collaborating with TAM/Engineering for implementation

Presenting results, insights, and recommendations to clients

AI in Practice

Using AI to support hypothesis development and identify behavioral patterns

Leveraging AI to synthesize Hotjar findings, GA4 insights, and experiment outcomes

Applying AI to accelerate test planning, requirement writing, and documentation

Using AI to generate structured experiment summaries and client‑ready reports

Employing AI to brainstorm test concepts and variation ideas

Responsible AI use, including human validation and client-data protections

You Must Have

3-4+ years of experience in CRO, experimentation, or data‑driven digital optimization

Experience designing tests for clients in the eCommerce space and/or CMS platforms

Hands‑on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert)

Strong proficiency with GA4 and Hotjar

Ability to write detailed testing requirements and acceptance criteria

Understanding of UX/UI principles and their impact on conversion

Strong analytical thinking and ability to draw insights from quantitative and qualitative data

Excellent client‑facing communication and presentation skills

Ability to manage multiple roadmaps, tests, and timelines in parallel

Evidence of measurable conversion, revenue, pipeline, lead-quality, or engagement impact from previous clients

Nice to Have

Certifications in CRO methodologies or experimentation platforms

Familiarity with experiment statistical models or experimentation frameworks

Experience working within Figma

Understanding of or experience running testing programs alongside cross-functional teams such as SEO, Content Marketing, Paid

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Requires 3–4+ years in CRO, experimentation, or digital optimization; client eCommerce or CMS testing experience; GA4, Hotjar, A/B testing platforms, analytics, UX/UI, and client communication skills.

Key Responsibilities

• designing tests
• monitoring experiments
• presenting results

Skills & Tools

GA4, Hotjar, VWO, Convert.com, Optimizely, Omniconvert, AB Tasty, Figma

Job Details

• Category: Marketing
• Seniority: Mid Level
• Commitment: Full Time
• Workplace: Remote — United States or Los Angeles or Chicago or New York City
• Salary: USD 69,000 – 80,000 / year
• Languages: English

Benefits

• 401k matching
• Generous paid time off
• 4-day work week
• Retirement plan
• Generous parental leave

About Wpromote

A digital marketing agency providing data-driven marketing and experience services. — Industry: Consulting Services