Company Description

Crobstacle is a global all-in-one digital transformation firm that supports brands in overcoming digital obstacles and accelerating growth. The company delivers personalized solutions tailored to each client’s brand, whether they are building brand visibility, automating manual processes, generating leads, or creating digital experiences such as websites. Crobstacle provides end-to-end services across digital transformation, marketing, and creative strategy. The team combines rigorous research and data-driven insights with strong creative direction to help clients disrupt their industries and achieve measurable results. Role Description The Digital Marketing Director is a full-time, remote role responsible for leading Crobstacle’s digital marketing strategy and execution across global client accounts. This role oversees the planning and implementation of integrated digital campaigns, including performance marketing, e-commerce growth initiatives, and lead generation programs aligned with client objectives. The Digital Marketing Director will manage web analytics frameworks to track, measure, and optimize campaign performance, and translate data into clear insights and recommendations. Day-to-day responsibilities include collaborating with cross-functional teams, guiding content and creative direction, managing budgets, mentoring marketing team members, and presenting strategic plans and performance reports to clients and internal stakeholders.

Qualifications

Strong skills in Digital Strategy and Marketing, with experience designing and executing multi-channel digital campaigns. Proficiency in E-Commerce strategy and operations, including optimizing online customer journeys and conversion funnels. Demonstrated expertise in Lead Generation, including demand generation tactics, funnel management, and ROI optimization. Hands-on experience with Web Analytics tools and methodologies to analyze performance, segment audiences, and drive data-informed decisions. Proven leadership experience managing digital marketing teams or projects in an agency or high-growth environment. Ability to operate effectively in a remote, global, and fast-paced setting, with strong communication and stakeholder management skills. Experience collaborating with creative, technology, and product teams on integrated digital transformation initiatives. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing or analytics are a plus.