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Director of Automotive Division # 152
TOMAR Electronics: Director, Automotive Division Reports to: VP of Sales | Location: Gilbert, AZ The Role TOMAR is a respected U.S. manufacturer of mission-critical emergency vehicle lighting. We're seeking a hands-on commercial leader to rebuild momentum in our Automotive Division and grow it from a legacy component business into a modern, systems-focused growth engine. This is a build role, not account maintenance. What You'll Own
- Growth strategy: Set target segments and a growth plan across OEM, upfitter, fleet, municipal, aftermarket and distributor channels.
- Strategic accounts: Grow high-value relationships, re-engage lapsed customers, and expand with agencies, fleets and OEM partners.
- OEM and upfitter programs: Move from reactive quoting to proactive program development, working with Engineering and Operations on feasibility, customization and margin.
- Channel management: Strengthen distributor and dealer performance, accountability and training, and support eCommerce and aftermarket replacement strategy.
- Product direction: Turn customer and competitive feedback into roadmap priorities, and help shape TOMAR's move toward complete system solutions.
- Pipeline discipline: Own Automotive pipeline, forecasting and reporting in HubSpot.
- Field leadership: Travel with reps, partners and customers. Coach in live selling situations and build practical sales tools.
What You Bring
- Deep experience in emergency vehicle lighting or professional vehicle equipment
- A record of growing revenue in competitive technical markets
- Strong relationships across public safety, fleet, OEM, upfitter and distributor channels
- Experience managing reps, rep firms and multi-tier channels
- Enough technical fluency to earn trust with customers and Engineering
- Comfort in a hands-on manufacturing environment
How Success Is Measured
- 90 days: Complete the account and pipeline review, name the top 25 priority accounts, assess competitive and product gaps, set CRM reporting discipline, and deliver an initial growth plan.
- 6 months: Build a qualified, staged pipeline, re-engage key legacy accounts, launch an OEM and upfitter account plan, and produce a reliable revenue forecast.
- 12 months: Deliver measurable revenue growth, a scalable OEM and upfitter sales process, stronger channel performance, and a clearer customer-driven product roadmap.
Why TOMAR Domestic manufacturing, a trusted brand, and a real chance to shape a division rather than inherit one. You'll have direct influence on strategy, product direction and the next generation of TOMAR Automotive. Job Type: Full-time Pay: From $150,000.00 per year Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- Walk me through a territory or product line you grew. Where did revenue start, where did it end, and what did you personally do to move it?
- Tell me about a time you got a product specified into an OEM, upfitter or agency program. Who did you work with, how long did it take, and what nearly killed the deal?
- If you joined and found a flat pipeline, under-performing distributors and messy CRM data, what would you do in your first 90 days?
Work Location: Remote