Job Description:

• Own the digital storefront, growth marketing performance, and operational efficiency
• Drive customer acquisition, funnel conversion, unit economics, and operational execution
• Oversee and optimize paid acquisition channels such as Meta, Google Search/Shopping, TikTok, and Direct Mail
• Manage daily and weekly performance targets against ROAS, MER, CAC, and LTV
• Design, execute, and iterate creative testing frameworks with designers and content creators
• Audit and optimize the Shopify customer journey, including landing pages, PDPs, checkout, and upsell flows
• Launch A/B tests on site copy, offers, design, and page speed to improve CVR and AOV
• Build custom landing pages using Rebuy, Unbounce, or Replo
• Monitor inventory velocity, product margins, and stock levels
• Partner with fulfillment and logistics teams to track shipping times, landed costs, and customer delivery satisfaction
• Maintain oversight of unit economics, contribution margins, and platform/app fees
• Build and maintain real-time performance dashboards using Triple Whale, Northbeam, GA4, or BI tools
• Deliver weekly and monthly performance summaries covering wins, test results, bottlenecks, and action items for management

Requirements:

• 4+ years of hands-on experience managing performance marketing and e-commerce operations for a Direct-to-Consumer (DTC) brand
• Deep familiarity with the Shopify ecosystem and apps including Klaviyo, Rebuy, Gorgias, Recharge, etc.
• Ability to crunch numbers, interpret attribution models, and turn raw data into profitable operational decisions
• Strong understanding of ad platforms including Meta Ads Manager and Google Ads
• Experience with attribution tools and A/B testing methodologies
• Highly organized self-starter able to thrive in fast-paced environments and juggle high-level strategy with day-to-day execution
• Candidates must be currently located in the United States
• Nice-to-haves: experience in Beauty, Apparel, or CPG; basic HTML/CSS/Liquid knowledge; experience managing Email/SMS retention channels via Klaviyo or Attentive

Benefits: