Owning the execution of both email and SMS marketing channels, the remote Email and SMS Marketing Specialist will manage creative testing, cadence, and compliance while addressing inbox-placement issues and building a new SMS program from the ground up. Key responsibilities Oversee the end-to-end email program, including creative testing and segmentation execution Develop and launch Twin's first SMS marketing program on the existing Braze platform, ensuring compliance with legal requirements Design and implement A/B tests for email and SMS campaigns, logging decisions for future optimization Required qualifications 4+ years of experience in email marketing or marketing automation, preferably with Braze or a similar platform Direct experience in launching or scaling an SMS program, including knowledge of consent and TCPA compliance Strong understanding of deliverability and inbox-placement mechanics Experience with lead-level data and campaign reporting in a CRM and marketing automation platform Ability to execute within a channel strategy set by others, rather than creating standalone strategies Experience: 4 years required