Email Marketing Strategist

Daybook Financial Group | Remote | Full-Time

We're hiring someone to own email as a full-funnel channel — client newsletters, nurture sequences, and cold outreach to prospective clients and passive recruiting candidates.

What You'll Own

• Build and manage campaigns and newsletters in Mailchimp, end to end (copy, design via Canva, send, report)
• Write cold email sequences for audiences: mid-market CFOs/business owners (service outreach) with its own tone and value prop
• Structure every sequence with subject line variants, a hook, a clear value prop, and a direct CTA
• Manage deliverability fundamentals — domain warm-up, SPF/DKIM/DMARC — so campaigns actually land
• Segment lists by audience and stage, and continually test/refine based on open, click, and reply data

What We're Looking For

• 2+ years running email marketing or outreach campaigns, B2B preferred
• Excellent copywriting — can write short, direct, persuasive emails with no fluff
• Familiarity with Mailchimp and outreach tools (Snov.io or similar) a strong plus

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