RFP OVERVIEW

Title

Engagement Officer/Firm

Due date of submission

All who are interested in this position, please submit your proposal to monique.nelson@stevefund by November 30, 2024.

Department

Communication/Marketing

Location

Remote, USA

Reports to

Director of Communications/Marketing

COMPANY OVERVIEW

The Steve Fund (TSF) is one of the nation’s leading organizations focused on promoting the mental health and emotional well-being of young people of color. Through its work impacting thousands of students and families throughout the country, it aims to build and elevate systems that will create a more equitable

future. Our experts work with the nation’s leading colleges and universities, nonprofits, researchers, corporations, and mental health experts. TSF’s vision is that every student and young person of color is fully supported by programs, services, and institutional cultures that value mental health and well-being.

INTRODUCTION

We are seeking proposals from firms or individuals who specialize in engaging young people of color, ages 16 to 24, through a variety of channels including college campuses, online platforms, and community-based organizations. The selected partner will be responsible for creating, cultivating, and nurturing meaningful partnerships that resonate with this demographic, ensuring sustained engagement and impact.

SCOPE OF WORK

The selected firm or individual will be expected to deliver the following:

Youth Engagement Strategy

• Develop strategies to reach and engage young people of color on:
• College campuses
• Both owned and shared online platforms (social media, digital campaigns, etc.)
• Community-based organizations
• Ensure messaging and outreach methods are culturally relevant and resonate with the target age group (16-24) as guided by our mental health experts.

Partnership Development

• Identify and cultivate meaningful partnerships with key stakeholders where the applicant has existing relationships, including:
• Educational institutions (colleges, universities, community colleges)
• Community-based organizations focused on youth empowerment
• Online platforms with significant youth followings
• Develop a strategy to nurture these partnerships
• Propose a plan for long-term engagement with youth and partners. Include methods for measuring success and adapting strategies as needed.

Campaign and Activation

• Create outreach campaigns that drive engagement among young people of color.
• Implement activations (both virtual and in-person) that inspire participation and foster connections between our organization and the target demographic.

QUALIFICATIONS

We are looking for a firm or individual with the following qualifications:

Proven experience in reaching and engaging young people of color, particularly those aged 16-24.

Expertise in working with college campuses, community organizations, and online platforms.

Demonstrated ability to create and cultivate partnerships that lead to sustained engagement.

Knowledge of culturally relevant approaches and strategies.

Strong communication and collaboration skills.

Experience in tracking success metrics and impact measurement.

RFP CRITERIA

Proposals will be evaluated based on the following:

1. Alignment with project goals and ability to engage youth of color.
2. Proven track record of partnership cultivation.
3. Strength of proposed methodology and approach.
4. Cost-effectiveness and value for budget.
5. Past experience and client references.

SKILLS & ABILITIES

• Highly organized and capable of developing and delivering on business relevant timelines.
• Strong growth mindset.
• Demonstrated success in managing a multipronged, collaborative communications program against an urgent strategy plan.
• Understands and embraces the urgency of this organization’s mission and deliverables.
• Commitment to and ability to produce excellence
• Highly self-motivated.

· Highly collaborative and adept at a one team approach and partnerships.

LEGAL NOTICE

The Steve Fund is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, disability, age, citizenship status, and genetic

information, or any other characteristic protected by federal, state, or local law.

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