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FBS - Content Strategy Project Manager
Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.
Requirements
About The Role
We’re looking for a Content Strategy Project Manager to join our SEO/GEO team and help shape how content connects with customers across traditional and AI-powered search. You’ll manage the enterprise SEO content roadmap, coordinate multiple content initiatives, identify new opportunities, and use data to explain what content we should prioritize and why. This is a great opportunity for someone who combines content strategy, SEO, project management, and analytical thinking.
What You'll Do
- Manage and prioritize multiple content initiatives and the enterprise SEO content roadmap.
- Build strategic publishing plans across websites, organic search, social, paid media, and other digital channels.
- Partner with SEO specialists, business teams, Legal, Creative, and other stakeholders to keep content moving from strategy to publication.
- Identify content gaps and opportunities across SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization).
- Track content performance and turn data into clear, actionable recommendations.
- Build data-backed business cases to explain the“why” behind content priorities.
- Plan ahead for seasonal and business needs while adapting quickly as priorities change.
Requirements
- 4+ years of professional experience in marketing, content strategy, SEO, digital marketing, project management, or a related area.
- Strong knowledge of content marketing and SEO, with familiarity with GEO/AEO and AI-powered search.
- Experience managing multiple projects, priorities, and cross-functional stakeholders.
- Strong analytical skills and the ability to turn data into a clear story and business case.
- Excellent communication and presentation skills, including the ability to communicate recommendations to senior stakeholders.
- Experience with SEO tools such as BrightEdge, Semrush, or Ahrefs.
- Comfortable working with Excel and Figma.
- Familiarity with Asana and Meltwater is a plus.
- Fluent English required.
- Experience in insurance or financial services is a plus.
Benefits
Competitive compensation and benefits package
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements (remote and/or office-based)
- Dynamic and inclusive work culture within a globally renowned group
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
Note: Benefits differ based on employee level.
By applying for this position, candidates acknowledge and agree that:
• Personal Data Processing: The personal data provided during the recruitment and selection process will be collected, processed, and retained for legitimate recruitment and compliance purposes, in accordance with applicable data protection and privacy laws and FBS internal policies.
• Legal Authorization to Work: Employment with FBS is conditional upon the candidate having valid, local legal authorization to work in the country where the role is based at the time of hire. FBS does not sponsor or obtain work authorization unless explicitly stated.
• Exclusivity of Employment and Conflict of Interest: Upon acceptance of an offer and during employment with FBS, employees will not be permitted to engage in parallel employment, professional activities, or paid work for other entities. Any ownership, partnership, directorship, or participation in other businesses or companies must be fully disclosed and formally reviewed in accordance with FBS internal conflict‑of‑interest and external engagement policies prior to the start date or as soon as such circumstances arise.
Failure to comply with these conditions may impact the hiring decision or employment continuation.
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