Company Description

Free to Grow CFO is a specialized fractional CFO firm focused on helping direct-to-consumer (DTC) brands scale profitably from $10M to $50M+ in revenue. The firm provides expert bookkeeping tailored to DTC, strategic CFO guidance, and forecasting to support fast, cash-rich growth. Clients gain real-time financial visibility and work with a team that thinks like founders, addressing common risks such as unprofitable ad spend, excess inventory, rapid hiring, and cash shortages. Free to Grow CFO uses a proprietary DTC growth marketing framework that shows brands exactly how aggressively to scale ad spend at every stage. The firm is committed to reducing financial stress for founders by delivering clear, actionable financial insights. Role Description The Fractional CFO role at Free to Grow CFO is a full-time, remote position responsible for providing strategic financial leadership to multiple DTC clients. On a day-to-day basis, the Fractional CFO will analyze financial performance, oversee forecasting and cash flow management, and develop strategies to support profitable growth. The role includes reviewing financial statements and reports, guiding budgeting processes, and advising clients on ad spend, inventory, and hiring decisions. The Fractional CFO will collaborate closely with bookkeeping and operations teams to ensure accurate, timely financial data and clear reporting. This position requires regular communication with client founders and leadership teams to translate financial insights into practical, growth-focused actions.

Qualifications

Strong foundation in Finance with demonstrated experience in advising growing businesses. Proficiency in Financial Planning, including budgeting, forecasting, and cash flow management. Ability to interpret and manage Financial Statements, ensuring accuracy and clarity for decision-making. Experience in Financial Reporting, including creating and presenting management reports and dashboards. Advanced Analytical Skills to evaluate growth initiatives, ad spend efficiency, and unit economics. Prior experience as a CFO, controller, or senior finance leader, ideally within DTC or eCommerce businesses. Comfort working in a remote, client-facing environment, with strong communication and presentation skills. Bachelor’s degree in Finance, Accounting, Economics, or a related field; professional certifications (e.g., CPA, CMA) are a plus. Familiarity with modern financial tools, eCommerce platforms, and marketing analytics is beneficial.