Role Description Help shape how StarTech.com grows on Amazon. We’re looking for a commercially minded Amazon Advertising expert to grow revenue, strengthen our brand presence and improve profitability across North America. Reporting to the Manager, Global Marketing, you’ll own regional retail media strategy, investment and performance. You’ll work closely with Marketing, Merchandising, Content, Data and Finance to connect advertising, organic visibility and retail execution. What you will be responsible for:

• Lead Amazon advertising strategy:
• Plan and optimize Sponsored Ads, DSP, Brand Stores and off-site campaigns across the customer journey.
• Own investment and results:
• Manage budgets across categories, products and markets to improve revenue, profitability, total advertising cost of sales (TACOS), return on ad spend (ROAS), and new-to-brand customer growth.
• Reach consumer and business buyers:
• Develop audience strategies using Amazon Marketing Cloud (AMC), including opportunities through Amazon Business.
• Improve creative and customer experience:
• Test advertising creative and video, optimize Brand Stores and turn performance insights into better campaigns.
• Support product launches:
• Build plans for the first 90 days of new product launches, using Amazon and other relevant channels.
• Turn data into action:
• Analyze campaign performance, customer journeys and incrementality to guide targeting, creative and budget decisions. Evaluate AI and automation tools with appropriate human oversight.
• Build strong partnerships:
• Align media with content, availability, promotions and commercial priorities, working with internal teams, Amazon account teams and partners such as Pacvue.

Qualifications

• At least three years of hands-on Amazon Advertising experience, including planning, launching and optimizing Sponsored Ads and DSP campaigns.
• Experience managing budgets against commercial measures such as TACOS, ROAS, new-to-brand growth, and profitability.
• Practical knowledge of AMC, audience building, attribution and funnel measurement, supported by SQL, Excel, and BI tools.
• An understanding of how listings, content, inventory, availability and promotions affect retail media performance, plus experience managing Amazon Brand Stores.
• Familiarity with campaign and analytics platforms such as Pacvue, Helium 10, SmartScout or equivalents, and confidence using and critically evaluating generative AI tools.
• Clear communication, strong partnerships, and the ability to prioritize and work independently.
• A bachelor’s degree, preferably in Marketing, Advertising or Business, or equivalent relevant experience.

Requirements

• Experience with Amazon Business, B2B or considered-purchase products.
• Power BI or similar data visualization experience.
• Video advertising and creative optimization experience.
• Experience with paid search, paid social or programmatic display.

Benefits

• This role offers competitive compensation with bonus eligibility.
• Comprehensive health benefits.
• Tuition reimbursement program.
• Retirement savings plans.
• Wellness program.
• Additional perks and rewards.

Company Description

We are in the business of human-centered experiences starting with yours. We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team. StarTech.com is a global leader in tech connectivity solutions, manufacturing a wide range of accessories designed to meet the demanding performance standards of IT professionals and businesses. Since 1985, the company has expanded into 28 markets across five continents, with products trusted by more than 90% of Fortune 500 companies. StarTech.com has been recognized as one of Canada’s Best Managed Companies by Deloitte for 15 consecutive years and is ranked in the top 5% of companies worldwide for sustainability by EcoVadis.