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Lead Publicist

Remote · Hong Kong Full-time

The Role We’re hiring a Lead Publicist with a proven track record in U.S. Tier 1 business, economic, and financial media. Reporting to our Director of Communications & Partnerships, you’ll land top-tier coverage yourself while setting the pace for our publicists: guiding pitch strategy, sharpening their work, and making sure we never miss a news moment. This is a full-time role based in the United States. What You’ll Do Secure coverage in Tier 1 outlets such as WSJ, Bloomberg, CNBC, Reuters, FT, Forbes, Fortune, and Barron’s (see recent examples in our newsroom) Pitch executives into breaking news as expert voices on the economy, rates, credit, and small business Set daily pitching priorities and review and edit the team’s pitches before they go out Build and maintain relationships with top-tier reporters, editors, producers, and bookers Lead media strategy for report launches, thought leadership, and proactive campaigns Prep executives for interviews and broadcast segments Monitor the daily news cycle and move fast on opportunities What We’re Looking For 2+ years of hands-on PR or media relations experience in business, finance, or economic news A portfolio of Tier 1 placements you secured personally Experience mentoring or managing publicists Bachelor’s degree in Public Relations, Communications, Journalism, Finance, Business, or a related field Exceptional writing and speaking skills; your pitches should be your own work Confidence working directly with senior executives High responsiveness during 8 AM - 5 PM CT Must be based in the United States What Success Looks Like Consistent Tier 1 placements tied to economic and market moments Strong executive quote inclusion, broadcast bookings, and repeat engagement from reporters A publicist team that pitches faster and lands more Cardiff recognized as a go-to authority on small business lending and the U.S. economy

Compensation and Benefits

Salary $80,000 Medical, dental, and vision coverage 401(k) plan Flexible PTO and observed holidays Remote-first, with support for your home-office setup Direct access to leadership and to the problems that matter

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