This is a remote position.

We’re looking for a proactive, creative, and sales-mindedMarketing & Sales Specialistto lead and execute our digital marketing initiatives across Facebook, Instagram, TikTok, and email. You’ll also serve as a trusted guide to the business owner — providing strategic direction, education, and hands-on collaboration when needed.

This role is ideal for someone with a strong background in consumer marketing and a proven ability to convert engagement intoactual sales— particularly within premium or lifestyle-driven markets.

Key Responsibilities

• Social Media Marketing & Content Creation

• Manage and grow presence onFacebook, Instagram, and TikTok

• Create engaging, on-brand content (posts, reels, stories) with a focus on lead generation and trust-building

• Help grow a newly created Facebook business page using the owner’s 3k+ personal network

• Develop TikTok strategies to increase exposure and appeal to our ideal buyer persona

• Digital Advertising & Promotions

• Create and manage paid ad campaigns (Google Ads, Facebook/Instagram Ads, TikTok)

• Optimize ad performance and troubleshoot underperforming campaigns

• Drive high-quality inquiries that convert to puppy sales

• Email Marketing & Automation

• Set up and manageemail funnelsfor nurturing inquiries and increasing conversion

• Automate communications such as puppy birthday greetings, holiday campaigns, and sales follow-ups

• Maintain an active and engaged subscriber base

• Sales Enablement

• Assist in moving inquiries through the sales funnel via email or messaging platforms

• Recommend scripts or responses that help convert leads into buyers

• Track performance and suggest improvements in the lead-to-sale process

• Strategy & Owner Support

• Build a tailored marketing and sales plan to meet monthly/quarterly goals

• Teach and guide the owner through platforms, tools, and tasks when hands-on support is needed Recommend the right tools for scheduling, CRM, and automation

Requirements

• Strong background in digital marketingwith direct experience in sales or lead conversion

• Proficient in Facebook, Instagram, and TikTok content and ad strategies

• Familiarity with email marketing tools (e.g., Mailchimp, ConvertKit, Klaviyo)

• Clear understanding of sales funnels, customer psychology, and online purchase behavior

• Experience in pet, luxury, or lifestyle industries is a plus

• Able to communicate marketing concepts clearly to a business owner and collaborate effectively

• Self-starter with excellent attention to detail and time management

Bonus Skills (Not Required but Preferred)

• Graphic design (Canva, Adobe Creative Suite)

• Video editing for Reels/TikToks

• SMS or CRM marketing experience

Benefits

• Employee Benefits
  • Health and Wellness: Comprehensive HMO coverage for you and your dependents.
  • Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future.
  • Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.
  • Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time.
  • Government Benefits: Full support for required government benefits.
• Supplemental Pay Types
  • 13th Month Salary: A festive bonus to celebrate the year’s hard work.
  • Overtime Pay: Compensation for your extra effort and time.
  • Night Differential: Additional pay for working late hours or shifts.
  • Incentives: Performance-based incentives to reward your contributions and achievements

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