Position Overview We are looking for an experienced Paid Media Lead with a core focus on Paid Social to join our in-house Global Media Team. In this role, you will serve as the day-to-day support for marketing initiatives on Meta’s own platforms and off-platform social channels, driving the planning, execution, and optimization of Corporate Marketing and Public Affairs campaigns. The ideal candidate is a detail-oriented, data-driven professional who thrives in a fast-paced environment and possesses deep expertise across paid social channels and the broader digital media landscape.

Key Responsibilities

Campaign Execution & Management: Serve as day-to-day support for Meta Company Marketing and Public Affairs campaigns running on Meta's own platforms and off-platform social channels, owning tactical plan details, timelines, launch readiness, and end-to-end execution. Cross-Functional Collaboration: Partner closely with team members on the Corporate Marketing Media Team, as well as cross-functional partners including Decision Science, Creative, and Martech. Performance Monitoring & Optimization: Drive in-flight monitoring and optimization; track delivery, pacing, and performance daily; run weekly health checks; and proactively flag risks to delivery, brand safety, or performance while recommending optimizations. Campaign Setup & Troubleshooting: Support all aspects of campaign setup, optimizations, approvals, troubleshooting, and reporting with a focus on flawless execution and efficiency. Measurement & Testing: Support tracking and reporting of campaign performance, learning agendas, and tests (e.g., A/B testing, brand lift studies, conversion lift, Media Mix Models) to inform optimization decisions. Agency Coordination: Coordinate with external media agencies on execution, pacing, optimizations, and troubleshooting—ensuring SLAs, best practices, and platform guidance are followed. Operational Blockers & Improvements: Proactively resolve technical and operational blockers using AI tools and platform expertise. Contribute to continuous team improvements, trafficking checklists, QA standards, and naming conventions. Required Qualifications & Minimum Skills Experience: 7+ years of experience in digital media, with a minimum of 3+ years of specialized experience in paid social. Platform Expertise: Expert-level experience with Meta Ads Manager and other digital advertising platforms, including creating, implementing, and measuring comprehensive strategies utilizing Meta advertising products. Ad Operations & Analytics: Strong understanding of digital advertising, ad operations, trafficking, data analytics, and marketing effectiveness measurement methodologies (brand/conversion lift, Media Mix Models). Project Management: Strong communication, organization, and project management skills with the ability to manage complex problem-solving. Technical Skills: Strong analytical skills paired with proficiency in Google Docs (pivot tables, advanced formulas). Education: BA/BS degree in Economics, Marketing, Business, Statistics, or a related field.

Preferred Qualifications

Professional experience working at a media agency, ad tech firm, or large holding company handling big brand accounts. Direct response and brand marketing background, coupled with advertising technology and partnership experience. Familiarity with measurement and reporting tools (e.g., Omni, YouGov, MMM).