North America Business Development Manager Industry: Consumer safety and smart home security (smoke alarms, carbon monoxide alarms, smart home security systems) Location: Madison

About the Role

It is a Chinese safety and smart home security brand building a localized American business. We are hiring five North America BD Managers to build our offline presence from scratch. You will open and grow retail, home improvement, professional security, and e-commerce-extension channels, build the US team, and bridge US and China operations.

Key Responsibilities

Strategy and Business Insight Assess category trends using industry reports (NPD, Circana) and channel POS data. Develop channel-specific entry strategies with phased targets. Build counterstrategies informed by competitors' channel approaches (Kidde, First Alert, Honeywell). Business Development and Execution Build new channels from 0 to 1, navigating retail procurement decision chains. Establish strategic relationships with channel VPs and category directors, and drive joint business plan (JBP) implementation. Lead the full go-to-market process for new product launches. Manage supplier onboarding, category entry applications, contract negotiations, and annual marketing plan (AMP) coordination. Manage retail procurement cycles, inventory models (e.g., Walmart VMI), shelf display optimization, and promotional and joint-marketing calendars. Manage building-materials channel requirements, including category entry standards, shelf specifications, POP materials, and installation service coordination. Work with professional security providers on equipment selection standards, technical integration, installer training, and after-sales service. Organization Building and Management Build a US offline sales team from scratch. Lead collaboration between US and China teams across cultures. Results and Digital Own a channel KPI system: distribution rate, sell-through, inventory turnover, channel ROI, and market share. Use data and AI tools for decisions, and integrate online and offline channels. Channel Coverage Brick-and-mortar retail: Best Buy, Target, Walmart Home improvement and building materials: Home Depot, Lowe's, Menards Professional security: ADT, Vivint, and local security system integrators Offline extensions of e-commerce: Amazon Showroom, Wayfair

Qualifications

Required 3+ years at business unit head, regional GM, or marketing director level. A verified track record of building a US local sales team from 0 to 1. Annual sales of $100M+ in North America, with verifiable growth cases. Experience expanding from online to full-channel offline, or building US retail and professional channels from 0 to 1. Full-cycle experience driving successful US product launches. Proven experience taking a Chinese brand to a localized American brand. Deep knowledge of the security and smart home category, and of US standards and regulations (UL certification, NFPA standards) for smoke alarms, CO alarms, and smart home security systems. Ability to build long-term strategic partnerships with retail buyers.

How to Apply

Send your resume and a summary of your North America sales results to jobs@hrbs.com.pk .