Note: The job is a remote job and is open to candidates in USA. Duolingo develops education and makes it universally available through its learning platform. The Ad Sales Lead - West will build and scale the West Coast advertising region, owning revenue outcomes, regional strategy, team leadership, senior client relationships, and complex digital advertising deals.

Responsibilities

• Own West Coast revenue targets and forecasting; build a healthy, predictable pipeline across named accounts and agency groups, and deliver against quarterly goals
• Develop and execute the regional go‑to‑market strategy, including territory design, vertical focus, pricing/packaging inputs, and coverage plans as we scale
• Hire, coach, and lead a small team of sellers over time; establish operating rhythms, deal reviews, and CRM hygiene standards that improve forecast accuracy and execution
• Build and deepen senior relationships at brands and agencies; open new logos and expand strategic accounts with clear commercial narratives that map Duolingo’s unique strengths (design, IP, native formats) to client objectives
• Lead complex deals end‑to‑end—from prospecting and positioning through negotiation, close, renewal, and expansion—partnering tightly with Account Management and Ad Ops for flawless delivery
• Share actionable market feedback with sales and product leadership to inform pricing, packaging, measurement, and ad experiences while protecting the learner experience
• Operate with speed and rigor in a startup‑like environment, building repeatable sales motions, outreach cadences, and team practices that scale from 0→1 and 1→N

Skills

• 8+ years of direct digital ad sales experience with a consistent track record of hunting, closing, and renewing in premium mobile or consumer app environments
• Success selling video and native/custom formats and structuring innovative agreements with top-tier advertisers and agencies
• Proven ability to engage senior decision makers while rolling up your sleeves to build collateral, troubleshoot issues, and drive revenue personally
• Strong understanding of ad tech and mobile app ecosystems, with skill using data to assess performance and inform pricing and packaging
• Excellent communication and presentation skills, and comfort operating with ambiguity at high velocity
• Established relationships across West Coast brand and agency decision makers
• Experience introducing or scaling a new ads product from 0→1 within a publisher or platform environment
• Experience shaping regional GTM, sales process, or coverage models beyond an individual book of business
• Familiarity partnering with Account Management and Ad Ops on native/custom programs and live-campaign storytelling to drive renewals
• Vertical expertise in Entertainment, Gaming, Streaming, or Tech that accelerates early traction

Benefits

• Base salary is supplemented by equity compensation.

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