Note: The job is a remote job and is open to candidates in USA. Trident Consulting is a business and technology services consulting firm seeking a Principal Analyst – Customer Journey Analytics & Digital Insights for a global client. The role focuses on digital and marketing analytics, Adobe Customer Journey Analytics, attribution and funnel analysis, cross-channel insights, experimentation, data governance, and business/data storytelling.

Skills

• 5–9 years Digital/Marketing Analytics
• Adobe Customer Journey Analytics (CJA) – Must Have
• Adobe Analytics
• Data Views & Customer Journey Analytics
• Attribution & Funnel Analysis
• Cross-Channel Marketing Analytics
• A/B Testing & Experimentation
• Strong Business/Data Storytelling
• Generative AI – Must Have
• Data Governance, UTM & Tagging
• Strong stakeholder/business partnering
• Adobe Experience Platform / Journey Optimizer / Target
• SQL / Python / Jupyter
• Amplitude / FullStory / ContentSquare
• B2B SaaS / Cybersecurity experience
• Pipeline/MQL analytics

Company Overview

Company H1B Sponsorship