Note: The job is a remote job and is open to candidates in USA. Rush Street Interactive is seeking a Director, Affiliate Marketing to lead and grow its affiliate acquisition channel across regulated markets. The role owns affiliate strategy, commercial performance, technology and attribution, operations and compliance, partner enablement, and team leadership in collaboration with cross-functional partners.

Responsibilities

• Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions
• Build strategic relationships with leading affiliate partners and recruit new publishers
• Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE
• Lead affiliate strategy for new market launches
• Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI
• Improve forecasting accuracy through stronger commercial governance and payment controls
• Partner with Finance on budgeting, accruals, and partner payment processes
• Own the affiliate technology roadmap from a Growth Marketing perspective
• Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking
• Understand how affiliates acquire and convert users into a mobile-first business where a majority of revenue is generated through the app. Drive strategies that maximize app installs, deep linking, app-to-registration conversion, and mobile attribution
• Oversee affiliate operations across regulated jurisdictions
• Lead commission structure evolution, partner onboarding, and governance
• Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention
• Partner with BI to operationalize partner-level LTV reporting and executive dashboards
• Use data to continuously optimize partner investment decisions
• Partner with Product Marketing and Brand Marketing to ensure affiliates have access to current, high-performing marketing assets
• Develop scalable partner communications, business reviews, and promotional planning
• Manage RSI's Affiliate Manager while providing coaching, development, and strategic direction
• Oversee the managed services relationship with Affiliate Network, ensuring accountability, service quality, and continuous improvement
• Partner with Performance Marketing, CRM, Product Marketing, Brand Marketing, Finance, Legal, Compliance, and MarTech to drive integrated acquisition strategies

Skills

• 10+ years of affiliate marketing experience
• 2+ years of people management experience
• Experience managing affiliate programs, agencies, or strategic partners
• Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimization
• Experience with Income Access, Impact, CJ, Partnerize, or similar platforms
• Strong commercial and analytical skills
• Excellent executive communication skills
• Bachelor's degree in Marketing, Business, Finance, Analytics, or related field preferred
• Equivalent relevant work experience
• Within regulated gaming
• Experience with a sportsbook or online casino operator, preferred
• Experience with AppsFlyer or other mobile measurement platforms, preferred
• Experience launching affiliate programs in newly regulated markets, preferred
• Knowledge of mobile attribution, deep linking, and app marketing, preferred
• Experience with Sigma, Tableau, or Power BI, preferred

Benefits

• Discretionary annual company bonus (Eligibility Varies by Role)
• 401(k) plan with 100% company match on the first 4%
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
• Paid Time Off (Eligibility Varies by Role)
• Employee Assistance Program (EAP)

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