Note: The job is a remote job and is open to candidates in USA. Lovart is hiring a Growth & Integrated Marketing Manager to lead full-funnel marketing and user growth in North America. The role owns brand messaging, content strategy, and execution across PR, social, creator partnerships, and paid acquisition, collaborating with Product, Growth, Design, and the global marketing team.

Responsibilities

• Plan and execute integrated marketing initiatives spanning brand, product launches, PR, social, and creator partnerships. Partner cross-functionally with Product, Growth, and Design to ensure consistent messaging and high-quality execution across every touchpoint
• Own the development of selling points, slogans, and storyline for the North America market. Translate product value into content and campaigns that build Lovart's brand identity and resonate with a Western, AI-native audience
• Identify, recruit, and manage relationships with local creators, KOLs, agencies, and media partners to expand Lovart's presence in North America. Track creator movements and cultural trends to surface new collaboration and campaign opportunities
• Apply AI tools across the marketing workflow, from content creation and localization to campaign execution and optimization. Stay current on AI marketing trends and bring new execution approaches into the market
• Monitor market trends, AI product developments, creator ecosystems, and competitive dynamics in North America. Translate insights into actionable marketing strategy and growth opportunities
• Track performance across brand, content, social, and growth initiatives (funnel conversion, acquisition cost, engagement, retention). Continuously refine campaigns based on data, balancing creative quality with measurable business impact

Skills

• 5+ years of experience in integrated marketing, growth marketing, brand marketing, or content marketing at a consumer-facing technology or software company (subscription, app-based, or platform products preferred; industry background in AI, creative tools, or productivity software is a strong plus)
• Demonstrated full-funnel marketing capability spanning brand, content, social, creator/KOL, and paid channels — not limited to a single channel specialty
• A track record you can point to: campaigns, messaging, or positioning work you personally led for a North America consumer audience
• Working understanding of web-based product growth mechanics (acquisition funnels, activation, conversion, retention) and comfort working with performance data to inform decisions
• Strong storytelling and content instincts, with the ability to translate product value into compelling, culturally native narratives — not translated or localized content, but content built for this market
• Hands-on, execution-oriented, and comfortable operating with significant ownership in a fast-paced, early-stage environment
• Native or fluent English
• Based in the San Francisco Bay Area, willing to relocate, or open to remote work
• Industry background in AI, creative tools, or productivity software is a strong plus
• Mandarin proficiency a plus for cross-regional collaboration with the global team
• Experience marketing an AI-native, creative-tools, or productivity software product
• Experience building a regional market or team from zero
• Existing relationships with North America creators, KOLs, or media in the design/creative/AI space

Benefits

• Based in the San Francisco Bay Area, willing to relocate, or open to remote work.

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