Note: The job is a remote job and is open to candidates in USA. Flodesk is hiring a Growth Lead to make its content more discoverable in AI search and build AI search into a durable acquisition channel. The role owns content optimization, production, technical SEO, measurement, experimentation, and distribution across Flodesk’s platforms.

Responsibilities

• Content portfolio management. Own Flodesk's web content inventory across flodesk.com, /blog, and /tips. Continuously assess performance, prune what isn't working, consolidate thin content into stronger pieces, and keep an auditable record of decisions
• AI content structuring. Evolve how Flodesk content is structured for AI discoverability. Set and refine templates and patterns (AI summaries, citation-ready formatting, schema), measure and iterate based on what's actually getting cited
• Content production. Write content that's worth reading: deep, accurate, useful. Partner closely with the brand team and leverage our internal artifacts (brand voice, competitive analysis, personas) to stay on voice
• Technical execution. Ship changes on our sites and maintain technical SEO hygiene (structured data, canonicals, site speed, crawlability)
• Measurement and experimentation. Track AI search visibility (share of voice, citations, sentiment across ChatGPT, Claude, Perplexity, Google AI Overviews) alongside traditional SEO metrics. Run a steady stream of small, structured tests, measure deltas against a baseline, and report biweekly on what's working, what's not, and what you're testing next
• Multi-platform distribution. Expand beyond flodesk.com into Reddit, Youtube and other content platforms as the on-site foundation matures

Skills

• 3 to 5 years in SEO, content marketing, or growth, with experience working on AEO / GEO / AI search optimization
• A track record of moving growth metrics: organic traffic, AI citations, qualified sign-ups. You can point to specific work and explain what you did, how you did it and why
• Strong technical SEO foundation: structured data, internal linking, redirects, crawl health, Search Console
• Hands-on comfort in Webflow or other CMS platforms. You can ship content changes end-to-end, autonomously
• Exceptional AI prompting skills. Given our brand guidelines, you can produce drafts that are accurate, on brand, and worth a reader's time
• Data fluency. Comfortable in GA, Search Console, and AI visibility tools. Comfortable pulling and manipulating your own data in spreadsheets or SQL
• An operator's mindset. You live in the metrics, build automations and systems instead of doing the same manual task repeatedly. You run rigorous tests and communicate the results confidently to senior stakeholders
• Passion building for creators and small businesses
• Experience with Ahrefs, Semrush, Profound or comparable tools
• Coding or vibe-coding experience (e.g. in Claude Code)
• Experience with Git and GitHub / GitLab for collaborating on code

Benefits

• Remote-first company
• Fully paid health insurance
• 16 weeks paid parental leave
• Unlimited flexible time off
• 401k match (US employees only)

Company Overview