Note: The job is a remote job and is open to candidates in USA. GiveDirectly is seeking a Growth Manager, Paid Media to lead paid acquisition and brand media for its Individual Giving program. The role manages campaigns across digital and upper-funnel channels, grows one-time and monthly giving, and builds attribution, tracking, forecasting, and reporting systems.

Responsibilities

• Develop and execute the paid digital fundraising strategy that acquires new donors, grows revenue, and strengthens long-term supporter value across Meta, Google, YouTube, TikTok, programmatic, and emerging platforms (approx. 50% of time)
• Run top-of-funnel brand ads, from placement and contracting to creative direction and development, including podcasts, OOH, and connected TV (approx. 30% of time)
• Manage and optimize paid investment daily, monitoring spend, pacing, cost per acquisition, and conversion, and reallocating budget as performance dictates
• Run a continuous test-and-learn program across audiences, creative messaging, channels, landing pages, and donation experiences, and turn results into decisions rather than reports
• Make key and strategic recommendations to the Director of Individual Giving and VP of Marketing on where budget spend should be allocated based on performance data
• Run acquisition and conversion campaigns for both one-time and monthly giving, testing paid tactics to grow the recurring program—the fastest-growing part of our portfolio
• Optimize the digital supporter journey so paid campaigns connect cleanly to landing pages, donation forms, email, and CRM, maximizing conversion and retention
• Analyze acquisition, conversion, revenue, and retention trends by segment to inform where the next dollar goes
• Stand up standardized paid-channel attribution and UTM tracking so acquisition spend is evaluable outside the ad platforms
• Build and maintain performance dashboards that connect campaign, website, and CRM data into a single view of what each channel returns
• Develop a forecasting model that projects cost per acquisition and revenue by channel, so budget increases are decisions rather than bets
• Report to senior management on budget and paid campaign performance on a bi-weekly basis

Skills

• 3–5+ years in growth or performance marketing with a proven track record running paid media to a conversion or revenue target, in-house or agency, across Meta, Google, YouTube, and emerging platforms
• Experience managing a paid media budget of at least US$5M a year with a track record of strong performance measurement, with the discipline to trust your own data over platform recommendations and the judgment to know when to scale a channel, cut it, or admit it isn't working—pause and reset
• A genuine test-and-learn habit: you design multivariable testing across creative, audience, messaging, and landing pages, using these insights to scale the program
• Strong written communication, the ability to own creative direction of ads (from conception and drafting through launch), and experience with or a strong eye for graphic design (Figma, Canva)
• Strong, succinct communication, and the ability to work productively with a Brand and Marketing team focused on brand awareness
• Alignment with GiveDirectly's values and active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity
• Experience with tracking and attribution to ensure detailed reports are shared with senior management
• Experience with paid ads with a non-profit of a similar size or an agency supporting non-profits
• We are unable to sponsor or take over sponsorship of employment visas in the U.S. or U.K. at this time
• Non-profit experience is a plus, but not required
• Experience with our tech stack (WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs) or similar tools

Benefits

• United States: Bonus at Target Performance: 10%
• United States: Annual Benefits Stipend: $21,393; the benefits stipend may be used to cover benefits or taken as additional taxable income.
• United Kingdom: Bonus at Target Performance: 10%
• United Kingdom: Annual Benefits Stipend: £2,760; the benefits stipend may be used to cover benefits or taken as additional taxable income.
• Kenya: Bonus at Target Performance: 10%
• Kenya: Annual Benefits Stipend: $8,454; the benefits stipend may be used to cover benefits or taken as additional taxable income.
• Fully remote, with at least 3 hours of overlap with an East Africa timezone.

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