Note: The job is a remote job and is open to candidates in USA. Sembi is hiring a Growth Marketing Manager to own pipeline generation and conversion performance for assigned brands or product lines. The role leads growth strategy, demand generation campaigns, experimentation, and cross-functional optimization to drive measurable revenue impact.

Responsibilities

• Growth Strategy & Planning: Define and champion growth marketing strategies and the go-to-market vision for your brand(s), informed by market research and aligned with overarching business goals
• Demand Generation: Drive demand and pipeline generation from paid, organic, and owned channels, increasing lead volume, quality, and conversions
• Data-Driven Optimization: Use analytics tools to monitor campaign performance, using A/B tests and growth experiments to refine tactics and uncover new opportunities
• Cross-Functional Collaboration: Work closely with Product, Sales, Customer Success, and other teams to drive high-value, high-quality campaign deliverables
• Brand Positioning & Awareness: Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging
• Budget Management & Reporting: Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics and inform agile decision-making

Skills

• 5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy & execution
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Familiarity with AI marketing tools & workflows, CRM systems like Salesforce or HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms
• Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance
• Excellent communicator and collaborator with experience managing cross-functional marketing initiatives
• Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives
• With bonus points for a track record of working with & executing on affiliate/influencer/community growth strategies
• A Master's degree is a plus
• Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage

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