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[Remote] Growth Product Lead, Kids

Remote · Canada Full-time

Note: The job is a remote job and is open to candidates in USA. ClassDojo's goal is to give every child on Earth an education they love. They are seeking a Growth Product Lead to own kid growth for Dojo Islands, focusing on top-of-funnel growth and driving the roadmap for Monthly Active Kids while collaborating with co-founders and cross-functional teams.

Responsibilities

  • We're hiring a product leader for the Monsterverse to own kid growth — growing kid users of Dojo Islands. This means running the product team that owns top-of-funnel growth for Dojo Islands and driving the cross-company roadmap to grow Monthly Active Kids (our core company metric is Monthly Active Connected Families, where families are Parents and/or Kids). You'll work closely with our co-founders, leaders, and cross-functional teams to invent and test long-term ideas, at both a strategic and tactical level
  • The kid growth funnel end-to-end: awareness, install, activation, and early retention for Dojo Islands
  • The cross-company roadmap for Monthly Active Kids, coordinating across the flagship app, school network, and Islands
  • A small, high-leverage product team — setting direction, shipping fast, and learning faster
  • A direct working relationship with co-founders on long-term growth strategy

Skills

  • You've owned a top-line growth metric end-to-end
  • You've led initiatives that measurably moved DAU/WAU, install conversion, or retention on a consumer product
  • You can clearly articulate before → after
  • You have gaming and/or kid-product experience — or a close equivalent
  • You've shipped at scale in games, social, or gamified products
  • You've lived in the activation and retention trenches and know how to find the fun
  • You operate at both the strategic and the detail level
  • You drive a cross-org roadmap and write your own SQL
  • You set direction, then go get into the details
  • You're self-sufficient with data
  • You can write queries, build dashboards, and analyze funnels without dedicated support
  • You're a structured problem-solver in ambiguity
  • You break complex problems down, synthesize quant and qual, and produce simple, actionable plans
  • AI is core to how you work, not a side tool
  • You've built it into your product process and your own workflow
  • Founder or early-stage startup experience (pre-Series B). Operating in the $1M–$10M revenue phase builds the right reflexes
  • Experience with kids' products, consumer social, or platforms with T&S / trust and safety considerations
  • Experience with cross-functional growth loops — viral mechanics, referral systems, or in-product distribution

Benefits

  • We are happy to accommodate any disabilities or special needs.
  • We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

Company Overview

  • ClassDojo is a school communication platform that teachers, students, and families use to build close-knit communities. It was founded in 2011, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://www.classdojo.com.
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