Note: The job is a remote job and is open to candidates in USA. Hi Skin is hiring a Head of Growth to own the full customer journey from first ad exposure through membership acquisition and retention. The role leads paid acquisition, booking and visit conversion, post-visit follow-up, retention initiatives, and full-funnel measurement across its studios.

Responsibilities

• Paid acquisition. Meta, TikTok, Google, and local. You’ll own spend, audiences, creative testing, and cost per member by studio
• The booking. Landing pages, offer testing, and booking conversion, plus abandoned-booking recovery across email, SMS, and retargeting
• The show-up. Reminders, pre-visit trust-building, and no-show and late-cancel recovery
• The close. The sale happens in studio after the first visit. You’ll set it up beforehand and follow through on every “not today” with post-visit nurture and retargeting until they come back
• Retention. New-member onboarding, plan-to-membership conversion, freeze reactivation, and win-back
• Measurement. A full-funnel scorecard by studio and channel showing where people enter, where they leak, and what it costs to turn a stranger into a member

Skills

• You've owned a funnel end to end, not just the ads or just the email
• You've managed real paid budgets and can explain what you cut and why
• You've plugged specific funnel leaks and can show the before and after
• You're hands-on in Klaviyo, Meta Ads Manager, and Shopify, and you can pull your own data
• You've worked at a multi-location, membership, or subscription business (wellness, fitness, med-spa, or beauty is ideal, but not required)
• You'd rather ship three tests this week than present a deck next month
• Experience with Boulevard or another booking platform is a plus

Benefits

• Bonus tied to cost per acquired member, volume and early retention
• Remote

Company Overview