Note: The job is a remote job and is open to candidates in USA. Pattern accelerates brands on global ecommerce marketplaces. The Manager, Organic Growth & Conversion leads Pattern’s organic growth strategy across SEO, GEO, and AEO, and turns organic traffic into measurable business impact through conversion optimization, experimentation, and cross-functional collaboration.

Responsibilities

• Own and revitalize Pattern's end to end organic strategy, treating SEO, GEO (generative engine optimization), and AEO (answer engine optimization) as one unified system instead of three separate disciplines
• Build and evolve how Pattern shows up in AI driven answer engines and generative search experiences (AI Overviews, ChatGPT, Perplexity, and beyond) as those surfaces change
• Own conversion once organic traffic arrives, partnering with UI/UX and product teams on landing page experience and running structured A/B tests
• Coordinate cross functional work across content, web/dev, product, brand, and paid media teams to execute a single, unified organic roadmap, coordinating keyword strategies with content strategy
• Build systems and reporting that move the team from one off audits toward repeatable, data informed processes that scale
• Use technical and data tooling, including analytics platforms, SEO and testing tools, and AI assisted workflows, to prioritize work and prove impact
• Report on performance across the full funnel and translate findings into a strategy leadership can act on

Skills

• 5 or more years of experience in SEO, with hands-on exposure to how GEO, AEO, and AI search surfaces are reshaping organic discovery
• Strong understanding of technical layer: site architecture, crawlability, core web vitals, and structured data and schema markup
• Real experience with CRO and A/B testing, including experimentation design, statistical significance, and turning results into decisions
• Working knowledge of UI/UX principles and how design decisions affect both search performance and conversion
• Comfort with data, including pulling insights from analytics tools and building or interpreting dashboards with the ability to set targets and forecast organic growth
• Expertise with AI tools, both for optimizing for AI driven search and for making your own workflow more efficient
• A track record of leading cross functional initiatives, influencing teams you don't directly manage toward a shared goal
• Systems thinking, with a default instinct toward how this scales instead of solving the same problem manually every time
• Strong communication skills, able to translate technical search and testing concepts for a leadership or generalist audience
• Bachelor's degree required
• A clear point of view on how SEO, GEO, and AEO converge into a single organic strategy rather than three separate workstreams
• Specific, measurable outcomes driven through organic and conversion work, not just the work itself
• Experience building or managing a testing roadmap or CRO program from scratch
• Ecommerce or marketplace industry background (Amazon, Walmart, TikTok Shop, and similar)
• Experience partnering closely with product, design, and engineering teams to ship experiments
• A strong point of view on how AI is changing organic discovery, backed by real examples

Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Health, Vision, and Dental Insurance
• 401(k) match: Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
• Hybrid schedule based in Lehi, UT

Company Overview

Company H1B Sponsorship