Note: The job is a remote job and is open to candidates in USA. KPG99 INC is seeking a Marketing Analytics Analyst to support data-driven marketing initiatives across digital channels. The role analyzes campaign performance, customer behavior, and experimentation results, then shares recommendations to improve engagement, acquisition, retention, and marketing investment.

Responsibilities

• Analyze digital and email marketing campaigns to measure performance and identify optimization opportunities
• Evaluate email campaign metrics, customer engagement, conversions, and overall marketing effectiveness
• Design and analyze A/B tests to assess campaign strategies, messaging, and promotional offers
• Perform customer segmentation and audience analysis to support targeted marketing initiatives
• Analyze customer acquisition, retention, and behavioral trends to identify opportunities for improvement
• Use SQL to extract, manipulate, and analyze marketing and customer data
• Develop campaign reports, dashboards, and presentations for business stakeholders
• Communicate findings and actionable recommendations to marketing teams and leadership
• Support data-driven decisions related to campaign optimization and marketing investment

Skills

• 3–5+ years of experience in marketing analytics, customer analytics, CRM analytics, or campaign analytics
• Strong hands-on SQL skills
• Experience analyzing email marketing and digital campaign performance
• Practical knowledge of A/B testing and campaign measurement
• Experience with customer segmentation, audience targeting, and customer behavior analysis
• Understanding of customer acquisition, retention, and marketing performance metrics
• Strong business acumen, analytical thinking, and communication skills
• Ability to present analytical findings and translate data into actionable recommendations
• Experience with marketing analytics and campaign measurement platforms
• Familiarity with Tableau or other data visualization tools
• Exposure to Python, cloud data platforms, or large-scale data environments
• Knowledge of customer journey analytics, uplift modeling, or causal inference

Benefits

• Fully remote opportunity requiring collaboration during Eastern Time business hours.

Company Overview

Company H1B Sponsorship