Note: The job is a remote job and is open to candidates in USA. IDW Publishing is seeking a Content Marketing Specialist to support marketing campaigns across its comics, graphic novels, licensed franchises, and direct-to-consumer initiatives. The role creates digital content and supports video, paid advertising, merchandising, and cross-functional promotional campaigns and product launches.

Responsibilities

• Create engaging digital marketing assets, including social media graphics, promotional videos, trailers, photography, digital advertising, and email marketing content
• Produce and edit short-form videos, creator interviews, product showcases, and promotional content for digital platforms
• Serve as on-camera talent when appropriate, including hosting interviews, presenting products, and creating promotional or social media content
• Support the execution and optimization of paid advertising campaigns through Amazon Ads and Meta Ads Manager, including audience targeting, campaign setup, creative testing, budget monitoring, and performance reporting
• Develop Amazon A+ content, digital merchandising assets, retailer materials, and sales presentations
• Collaborate with Marketing, Sales, Editorial, Publicity, Design, Licensing, and Events to support promotional campaigns and product launches
• Participate in title launch meetings and contribute creative ideas, promotional concepts, and campaign materials
• Support IDW's presence at conventions, industry events, and fan activations, including on-site content creation, interviews, and promotional activities, with occasional travel as needed
• Manage multiple content projects simultaneously, ensuring timely delivery, brand consistency, and organized asset management
• Explore emerging content trends, digital platforms, and creative tools to improve production efficiency and audience engagement
• Assist with additional marketing initiatives and special projects as needed

Skills

• 3+ years of experience in content marketing, digital media, creative production, entertainment, publishing, or a related field
• Strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, Premiere Pro, and InDesign
• Demonstrated experience producing and editing video content, digital graphics, and photography
• Working knowledge of Amazon Advertising and Meta Ads Manager, including campaign management, audience targeting, and performance analytics
• Comfortable appearing on camera, conducting interviews, and representing a brand in promotional content
• Understanding of social media platforms, digital advertising formats, and content marketing best practices
• Excellent organizational skills with the ability to manage competing deadlines and multiple projects
• Strong communication skills and ability to collaborate across departments
• Familiarity with Amazon A+ Content, email marketing platforms, and project management tools preferred
• Passion for comics, graphic novels, entertainment, and pop culture strongly preferred
• Bachelor's degree or equivalent professional experience preferred

Company Overview