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[Remote] Marketing Coordinator

Remote · Sri Lanka Full-time

Note: The job is a remote job and is open to candidates in USA. SusieCakes is seeking a Marketing Coordinator to support local and regional marketing across social media, digital, PR, events, and community partnerships. The role coordinates marketing workstreams with the Head of Brand Marketing, local bakeries, vendors, and agencies, ensuring initiatives are executed accurately, on time, and in alignment with the brand.

Responsibilities

  • Manage the social media content calendar, aligning content with brand promotions, product launches, seasonal moments, and emerging trends
  • Partner with creators, photographers, interns, and influencers to develop engaging, on-brand content from concept through execution
  • Schedule and publish Instagram and TikTok content, including writing compelling, on-brand copy
  • Manage community engagement across comments, DMs, tagged posts, and brand mentions
  • Identify, secure permissions for, and organize user-generated content for amplification and future use
  • Monitor social trends, platform updates, and best practices, recommending opportunities to improve performance and engagement
  • Coordinate logistics for influencer partnerships, PR requests, donations, events, and marketing activations
  • Manage product orders and fulfillment details, including pickup and delivery coordination with internal and external partners
  • Develop PR briefs that clearly communicate campaign objectives and priorities to agency partners
  • Review and approve intern timesheets and maintain accurate documentation
  • Build and maintain website product pages and promotional content
  • Coordinate in-bakery marketing updates across locations
  • Review and approve SMS campaigns for accuracy, brand alignment, and engagement
  • Develop content supporting brand storytelling, AI-driven search visibility, Pinterest, and other digital initiatives

Skills

  • 1–3 years of experience in marketing, social media, brand coordination, or a related field
  • Exceptional organizational skills and meticulous attention to detail
  • Strong project management and time management skills with the ability to meet deadlines in a fast-paced, remote work environment
  • Proactive self-starter who takes ownership and approaches new challenges with initiative and resourcefulness
  • Excellent written communication skills with the ability to tailor messaging across channels and audiences
  • Experience managing Instagram, TikTok, Pinterest, LinkedIn, and other social media platforms using current best practices
  • Comfortable interacting with customers across social media and online communities while maintaining a consistent brand voice
  • Bachelor's degree required
  • Must be able to speak, read, and write English for safety purposes
  • Experience with consumer, hospitality, retail, food & beverage, or lifestyle brands is preferred
  • Marketing, Communications, or a related field preferred

Benefits

  • Remote role, based in Dallas, Austin, or Nashville.

Company Overview

  • For over 20 years, SusieCakes has been bringing people together through celebration with scratch-made cakes, cupcakes, cookies, pies, and desserts inspired by cherished family recipes. It was founded in 2006, and is headquartered in Los Angeles, California, USA, with a workforce of 201-500 employees. Its website is https://www.susiecakes.com.
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