Note: The job is a remote job and is open to candidates in USA. EYEASE is an early-stage consumer brand developing a medical optical product for contact lens care. The Marketing Director will build the marketing function and lead brand strategy, customer insights, go-to-market execution, growth, and cross-functional marketing partnerships as the company prepares for launch.

Responsibilities

• Develop EYEASE’s annual marketing strategy, positioning, messaging, and go-to-market plan
• Establish a differentiated consumer brand and consistent voice across all customer touchpoints
• Translate customer research and market insights into actionable marketing strategies
• Build launch, growth, and retention strategies as the business evolves
• Develop marketing budgets, forecasts, priorities, and performance targets
• Lead marketing strategy for product launch and future product expansions
• Develop campaigns across digital, social, email, partnerships, experiential, PR, and retail
• Create customer acquisition strategies across paid and organic channels
• Develop launch calendars and integrated campaign plans
• Coordinate marketing initiatives with product availability, retail distribution, and business milestones
• Oversee brand content, social media, email marketing, website messaging, and customer communications
• Develop creative briefs and manage outside designers, copywriters, agencies, photographers, and other vendors
• Establish EYEASE’s social and editorial presence
• Develop PR and media outreach strategies. Identify opportunities for partnerships, events, influencer marketing, and brand collaborations
• Establish marketing KPIs and reporting
• Monitor acquisition, conversion, engagement, retention, and campaign performance
• Use customer and campaign data to continuously refine marketing strategy
• Test new channels, messaging, creative, and audience segments
• Build a repeatable marketing engine as the company scales
• Partner with the Founder & CEO on company strategy and launch priorities
• Work closely with product and operations teams to ensure marketing plans align with production timelines
• Collaborate with retail and merchandising partners on consumer-facing materials
• Manage agencies, freelancers, and strategic marketing vendors

Skills

• Significant marketing experience with demonstrated ownership of integrated marketing strategy and execution
• Experience launching or scaling a consumer product, brand, startup, or emerging business
• Strong command of brand strategy, digital marketing, customer acquisition, content, and paid and organic channels
• Demonstrated ability to turn customer research and market insights into clear, measurable marketing decisions
• Experience managing agencies, freelancers, contractors, or other external creative and marketing partners
• Strong analytical, project-management, written, and verbal communication skills
• Comfort moving between high-level strategy and hands-on execution in a fast-moving environment
• The ideal candidate is strategic, commercially minded, creative, analytical, organized, and comfortable getting into the details
• 7+ years of experience
• Experience with physical consumer products, particularly in CPG, health/wellness, beauty, personal care, or retail
• Experience bringing an emerging brand or new product to market through DTC, Amazon, retail, or omnichannel distribution
• Exposure to regulated or compliance-sensitive marketing and/or retailers such as CVS, Walgreens, Target, Walmart, or similar channels
• Hands-on experience with modern marketing platforms and tactics across e-commerce, analytics, paid media, email, PR, influencers, packaging, or retail merchandising

Benefits

• Performance-based bonus opportunity
• Flexible remote work
• Flexible PTO
• Paid company holidays
• Professional development support
• Opportunity to directly influence an emerging consumer brand
• High level of ownership and autonomy
• Opportunity to grow with the company as EYEASE scales
• Health & Dental Insurance with optional optical insurance
• 401K match

Company Overview