Note: The job is a remote job and is open to candidates in USA. Traffic by Intent is an intent marketing company that helps advertisers identify search intent, create matched messaging, and measure incremental impact. The Marketing Director will be the first dedicated marketing hire, building and executing the company’s proof, content, website, demand generation, PR, awards, and partner marketing programs.

Responsibilities

• Proof and case studies. Turn client results into rigorously documented, reusable assets — permissions secured, metrics reconciled, controls documented. One case becomes a case study, an award entry, a conference session and a content series
• Research and content. A flagship paper twice a year, quarterly data briefs, monthly data-led content and weekly LinkedIn publishing — all drawn from proprietary search data. You'll work with our analysts to turn account data into publishable findings
• Website and demand capture. Ship a proof-first site early, then run paid search, SEO/GEO and retargeting around one primary CTA: request an Intent Assessment
• Demand generation. Build and personally execute an account-based motion against a named target list, weighted toward private-equity portfolios and large in-house search teams
• Awards, speaking and PR. Build the evidence pack, manage the submission calendar, draft client-led session abstracts, and support two executives publishing consistently
• Partner marketing. Co-marketing with in-housing consultancies, measurement platforms and audit tools

Skills

• • 6+ years in B2B marketing, with end-to-end ownership of a demand or category program
• • Working familiarity with paid search, or deep experience marketing to performance-media teams
• • A writer — this role produces a lot of words, and you'll produce most of them
• • Comfort with measurement claims, and the judgment to stop us publishing a number we can't defend
• • Packaging client case studies through permissions and legal review
• • Awards and speaking submissions (US Search Awards, Search Engine Land, Digiday, SMX, ANA)
• • Marketing to private-equity operating partners or in-house teams at large advertisers

Benefits

• Part-time / fractional work arrangement, approximately 2–3 days per week
• Remote (US)

Company Overview