Note: The job is a remote job and is open to candidates in USA. AVFX is seeking a hands-on National Director of Sales to lead and strengthen its sales organization across regions. The role focuses on coaching sales leaders and Account Executives, guiding deal strategy and execution, and improving alignment across functions to support client retention, new business, and sustainable growth.

Responsibilities

• Lead and develop the sales team. Set clear expectations, coach Regional Sales Managers and Account Executives, and build a national culture of accountability, collaboration, and follow-through
• Coach deals and shape sales strategy. Help team members navigate important opportunities, client challenges, pricing concerns, competitive threats, renewal risks, and closing strategies without taking ownership away from account leaders
• Own sales approvals and execution. Serve as the primary sales contact for approvals, process questions, exceptions, and implementation of agreed sales practices
• Strengthen cross-functional alignment. Partner closely with Operations, Production, Resource Planning, Sales Operations, Finance, and Marketing so client commitments, timelines, production needs, and handoffs are clear
• Balance retention and growth. Help the team protect and expand existing client relationships while building disciplined habits around prospecting, qualification, and new-account development
• Lead Business Development. Set priorities, qualification standards, opportunity assignments, handoff expectations, and follow-up accountability for Business Development, while maintaining a strong partnership with Marketing
• Improve visibility and forecasting. Lead sales meetings, pipeline reviews, deal reviews, and Business Development reviews; provide executive leadership with clear insight into performance, pipeline health, forecast risk, retention concerns, and growth progress
• Build accountability. Address execution gaps directly and participate in hiring, performance management, corrective action, and termination recommendations for Sales and Business Development team members

Skills

• Live Events and AV industry experience is required
• Demonstrated success in the AV industry, leading, coaching, and holding sales teams accountable in a multi-region or similarly complex environment
• Strong commercial judgment and the ability to guide deal strategy, pricing conversations, opportunity qualification, and closing plans
• Excellent communication skills, with the ability to create clarity, build trust, and influence across functions and levels
• A practical, hands-on leadership style that balances support for the team with clear expectations and measurable follow-through
• Experience strengthening client retention while developing disciplined new-business and prospecting practices
• Ability to partner effectively with Operations, Production, Marketing, Finance, and Sales Operations
• Expertise in using CRM data, pipeline reviews, and forecasts to improve decisions and performance
• Sound judgment when resolving issues, approving exceptions, and escalating recurring risks
• Commitment to collaborative leadership and to building a consistent, high-performing sales culture

Company Overview