Note: The job is a remote job and is open to candidates in USA. Harbor Freight Tools is seeking a Product Brand Marketing Manager to lead customer-facing brand strategy for one or more private brands. The role develops brand priorities and go-to-market strategies, coordinates cross-functional teams, and drives consistent brand activation across product, digital, retail, content, and marketing channels.

Responsibilities

• Lead the cross-functional brand workcell, setting priorities, surfacing decisions, resolving dependencies, and driving follow-through
• Own integrated go-to-market plans for major and minor product launches, including positioning, messaging, timing, creative, channels, stores, and digital readiness
• Develop brand strategy, priorities, platforms, campaigns, and growth
• Drive consistency across product messaging, claims, naming, imagery, web, packaging input, and in-store expression
• Partner with Creator and Content teams to develop brand-aligned creator and content opportunities
• Coordinate activation across email, paid media, social, web, stores, and other channels
• Identify new partnerships, programs, channels, and growth opportunities
• The role is intended to own the brand system and outcomes, not routine execution or every transaction

Benefits

• This position is also eligible for an annual discretionary bonus.
• Medical, dental, vision, life insurance, short-term and long-term disability.
• Eligible Associates are able to enroll in our company’s 401k plan.
• Associates will accrue paid time off up to 236 hours per year (inclusive of PTO, floating holidays, and paid holidays).
• Paid sick time up to 80 hours per year unless otherwise required by law.

Company Overview