Note: The job is a remote job and is open to candidates in USA. Robert Half is recruiting a Product Marketing Manager to support strategic marketing for a growing B2B offering. The role focuses on product positioning, go-to-market strategy, content development, product launches, and market analysis to strengthen customer engagement and market awareness.

Responsibilities

• Develop and refine go-to-market strategies that align product capabilities with customer needs and business priorities
• Partner with product, sales, and brand stakeholders to translate product updates into clear, market-ready messaging
• Create compelling marketing content such as sales enablement materials, campaign assets, and thought leadership pieces for B2B audiences
• Lead positioning and messaging initiatives that differentiate offerings within competitive markets
• Support product launch planning and execution, ensuring coordinated communication across internal and external channels
• Analyze market trends, customer feedback, and competitor activity to inform marketing recommendations and product narratives
• Collaborate with cross-functional teams to maintain consistency across brand, product, and content marketing efforts

Skills

• 5+ years of experience in product marketing or related B2B marketing roles
• Demonstrated background in B2B marketing, product marketing, and brand marketing
• Experience working closely with product management teams to support launches and market strategy
• Strong ability to develop clear, audience-focused messaging and high-impact content
• Familiarity with content marketing practices that support demand generation and customer engagement
• Excellent communication and collaboration skills with the ability to work across multiple stakeholders
• Strong analytical thinking and market awareness to guide positioning and campaign decisions
• All applicants applying for U.S. job openings must be legally authorized to work in the United States

Benefits

• Free online training
• Benefits available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance
• Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan

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