Note: The job is a remote job and is open to candidates in USA. Primal Pet Foods is hiring a Regional Sales Manager for the Western U.S. to lead regional sales and develop a team of four Territory Representatives. The role focuses on growing revenue, distribution, retailer relationships, and brand visibility for Primal Pet Foods and PureBites products.

Responsibilities

• Lead, coach, and develop 4 Territory Representatives to achieve regional sales and growth objectives
• Develop and execute regional and territory business plans aligned with company goals
• Conduct regular coaching sessions, performance reviews, and field visits
• Monitor sales performance, territory coverage, and goal attainment
• Ensure compliance with company policies, procedures, and reporting requirements
• Manage budgets, team resources, promotional spending, and incentive programs
• Develop and execute sales plans that drive revenue growth, profitability, and brand awareness
• Expand distribution and market penetration within the independent pet specialty channel
• Identify, develop, and onboard new retail partners
• Build and maintain strong relationships with retailers and key decision-makers
• Ensure effective product merchandising, promotional execution, and brand visibility
• Deliver product, nutrition, and sales training through in-person and virtual engagements
• Support retailer recommendations through product education and training
• Resolve customer concerns and strengthen long-term business partnerships
• Manage or support regional key account relationships and identify growth opportunities
• Participate in account planning, presentations, and business reviews
• Partner with distributor leadership to align strategies, training, and retailer support initiatives
• Monitor market trends, competitive activity, and emerging opportunities
• Provide recommendations to enhance sales effectiveness, customer satisfaction, and operational efficiency
• Support industry trade shows, National Sales Meetings, and company initiatives
• Perform other duties as assigned

Skills

• 5-7 years of outside sales experience
• Demonstrated success growing territories, opening new accounts, and building customer relationships
• Strong communication, presentation, negotiation, and organizational skills
• Strong analytical and problem-solving abilities
• Ability to build relationships and coach team members
• Proficiency with Microsoft Office, including Excel, Word, Outlook, Teams, and PowerPoint
• Previous regional management experience
• Previous Territory Sales management experience
• Previous experience in pet food and treats
• Knowledge of the pet food industry, retail landscape, and competitive environment
• Experience working with distributors and key accounts
• Must reside in the Western United States
• Preferably within the natural foods, pet food, or pet specialty industries
• 2+ years of leadership or management experience preferred

Benefits

• 401(k) with Company Match — up to 4%
• Paid Vacation & Sick Time
• 8 Paid Company Holidays Per Year
• Low-Cost Medical Insurance
• Competitive Dental, Vision & Supplemental Coverage
• Discounted Pet Insurance
• Career Growth Opportunities & Ongoing Training
• Supportive Team Environment

Company Overview