Note: The job is a remote job and is open to candidates in USA. Moda Operandi is hiring a Senior Associate, Retention Marketing to execute and optimize customer marketing campaigns across email, SMS, and iOS app push. The role builds lifecycle journeys, manages CRM platform operations, analyzes and tests campaign performance, and partners with cross-functional teams to improve customer engagement and retention.

Responsibilities

• Day-to-day execution across email, SMS, and iOS app push, including campaign setup, QA, deployment, calendar management, and troubleshooting
• Build complex triggered campaigns and life cycle programs, including personalization and segmentation logic
• Monitor program performance and resolve issues across campaigns, flows, and platform operations
• Maintain and optimize life cycle programs, including welcome series, abandoned cart, post-purchase, NPS, and other customer journeys
• Execute testing across content, creative, audiences, send times, and channel mix
• Partner with cross-functional teams and ensure campaigns and programs are delivered accurately and on time
• Stay current on emerging CRM technology, AI, automation, and platform capabilities and identify practical opportunities to improve the program

Skills

• 3-5 years of relevant marketing experience, with a strong focus on retention, CRM, life cycle, or email marketing
• Experience in e-commerce, luxury retail, fashion, or a similarly customer-focused environment
• Hands-on experience with enterprise CRM/ESP platforms
• Experience building automated life cycle programs, triggered campaigns, segmentation, and personalization
• Experience working with e-commerce platforms
• Strong understanding of CRM and customer life cycle principles, including audience strategy, personalization, testing, deliverability, and customer engagement
• Strong analytical skills and experience using Excel, Google Analytics, BI tools, or similar platforms to analyze performance and identify insights
• Familiarity with digital communication and privacy regulations, including CAN-SPAM, GDPR, CCPA, and TCPA
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines simultaneously
• Naturally curious about how technology can improve CRM
• Keeps up with evolving platforms, AI, automation, and emerging capabilities and looks for practical ways to apply them
• Takes ownership of day-to-day responsibilities, follows issues through to resolution, and is comfortable figuring out problems rather than waiting for answers
• Works effectively across Creative, Editorial, Tech, Ecommerce, Integrated Marketing, and other teams to move work forward and resolve issues
• Manages multiple campaigns, programs, dependencies, and deadlines while maintaining a high standard of accuracy and execution
• Brings a strong understanding of CRM and customer life cycle marketing and is excited to continue building expertise as the discipline and technology evolve
• Klaviyo experience strongly preferred
• Shopify experience strongly preferred
• Basic HTML/CSS knowledge for email troubleshooting and QA preferred

Benefits

• Discretionary Bonus
• Equity eligible
• Remote role; must be able to work East Coast hours
• Medical, Dental & Vision Insurance Benefits
• 401(k) with Company Match
• Company Paid Life Insurance Benefit
• Voluntary Supplemental Insurance Benefits (STD, LTD, Accident, Critical Illness)
• Unlimited Paid Time Off (Exempt & FT)
• Tuition Reimbursement

Company Overview

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