Note: The job is a remote job and is open to candidates in USA. Instrumentl is hiring a Senior Content Marketing Manager to build and run a content engine that turns nonprofit awareness into pipeline. The role develops full-funnel content and category messaging, coordinates marketing campaigns, supports executive thought leadership, and uses performance data to optimize content.

Responsibilities

• Write compelling content across formats — long-form thought leadership, benchmark reports, one-pagers, ads, social posts & website content
• Have a POV on what types of messaging works best and adjust for each channel including social/digital/SEM/AEO
• Tell our strategic category story — why Instrumentl is becoming the operating system for grant-funded organizations, and why that matters to the people using it
• Map content to funnel stage — awareness, consideration, decision — and build sequences that move nonprofits from first touch to customer
• Build and manage a content calendar coordinating campaigns in partnership with the broader marketing team
• Help executives and other internal thought leaders build a consistent voice and posting cadence on social — developing themes, calendar, and content that reflects each person's POV, not just amplifying the company page
• Understand our audience deeply — who they are, what they do and how we can meet their needs
• Track what's working and what isn't, and use those learnings to optimize
• SEO and AEO: Stay ahead of how generative and agentic search is changing how nonprofits find and evaluate solutions, and create content that moves the needle

Skills

• 6+ years of experience in content marketing, performance marketing, or content strategy
• Recent experience with B2B
• Experience owning content across the full funnel, from top-of-funnel editorial to bottom-of-funnel conversion assets like landing pages and ad copy
• Strong command of SEM and SEO fundamentals, plus working knowledge of AEO/GEO and agentic search
• A performance mindset: comfortable with data and quick to turn results into sharper work
• Strong writer with sharp editorial judgment and an instinct for the emotional and practical reasons an audience acts
• Ability to quickly build subject matter expertise in a complex domain through research and SME interviews
• Experience with nonprofit, social impact, or mission-driven organizations
• Background in grants, fundraising, or nonprofit operations
• Hands-on experience running or optimizing paid digital advertising
• Experience managing freelancers and agency relationships

Benefits

• Equity
• 100% covered health, dental, and vision insurance for employees (50% for dependents)
• Generous PTO, including parental leave
• 401(k)
• Company laptop and home-office stipend
• Bi-annual company retreats

Company Overview

Company H1B Sponsorship