Note: The job is a remote job and is open to candidates in USA. Scale Media is hiring a Senior Director of Growth to lead paid acquisition and Amazon teams across its portfolio of direct-to-consumer wellness brands. The role oversees daily performance, cross-channel budgets, measurement, testing, team development, and coordination between paid media and retention.

Responsibilities

• Daily performance management. Reviewing performance every day across brands, channels, and Amazon, catching issues and opportunities early, and driving the team to act on them
• Leading the paid acquisition and Amazon teams. Managing and developing both teams, raising the bar on media buying, and building the next layer of leaders
• Cross-channel strategy and budget allocation. Deciding where the next dollar goes across brands, product lines, and channels (Google, Meta, Bing, others)
• Unit economics and targets. Working with the VP of Growth and Analytics to set LTV/CAC and MER targets by product line, and holding acquisition to them
• Signal strategy. Deciding what signal we send to each platform, such as value-based bidding, LTV- or margin-weighted conversions, and offline events, and making sure it's implemented correctly
• Amazon. Leading the Amazon channel and measuring and managing the halo between DTC paid media and Amazon sales
• Paid media and retention. Shaping how paid media supports retention, including existing-customer suppression, win-back, and new vs. returning customer reporting by channel
• Measurement. Working with Analytics and our measurement partners (MTA, lift testing, MMM) to continuously improve how we decide where to allocate budget
• Testing. Running a structured test roadmap across channels, tactics, offers, and landing pages, and knowing which results to scale and which to cut
• AI-enabled workflows. Driving the use of AI tools and automation across acquisition to speed up reporting, analysis, and optimization

Skills

• You've led 8-figure Meta and paid social spend, can diagnose an account yourself, have a playbook for scaling without losing efficiency that adapts as platforms evolve, and know the major platforms well enough to challenge your team's decisions
• Seniority hasn't taken you out of the data. You review performance daily, notice when something moves, and work with the team until you understand and address it
• You've managed media buying teams, developed strong buyers into leaders, and raised the bar through others
• You've owned budget and performance across multiple paid channels for consumer brands
• You've set or materially shaped LTV/CAC, payback, or MER targets and know how to translate them into channel and product-line targets
• You understand MTA, lift testing, and MMM, the limits of each, and how to use them together to make budget decisions
• You've improved platform optimization through better conversion signal, such as value-based bidding, Conversions API enrichment, or offline conversions
• You understand how paid media drives Amazon sales and how to measure and plan for that halo
• You work well with Analytics, Creative, and Ecommerce, and can align them around shared targets
• You actively use AI tools to speed up analysis, reporting, and execution
• 10+ years of relevant experience, including managing teams and owning multi-channel budgets
• Experience with retention or CRM programs
• Experience in supplements, wellness, beauty, or consumer subscription businesses
• Experience operating across multi-brand portfolios
• Hands-on Amazon Ads or marketplace experience

Benefits

• Excellent Medical, Dental, Vision and Life insurance
• Fully remote position
• Monthly WFH stipend
• Generous Paid Time Off program
• Discounted Products
• An amazing team to work alongside

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