Note: The job is a remote job and is open to candidates in USA. Wealthfront is seeking a Senior Marketing Manager to elevate its paid partnerships strategy and accelerate customer acquisition. The role owns partnership strategy and execution across affiliates, creators, and emerging partner channels, while collaborating cross-functionally to scale high-performing acquisition sources.

Responsibilities

• Define Partnership Roadmap: Develop and execute a data-driven strategy aligned with overall growth targets and business objectives across affiliates, creators, and other emerging partnership models
• Identify & Evaluate Opportunities: Source and vet prospective partners, creators, affiliate platforms, and media publishers based on audience alignment, brand fit, and strategic business priorities
• Develop Business Case: Size new opportunities, evaluate partnership economics and acquisition potential, and develop clear recommendations on opportunities
• Relationship Management: lead contract negotiations & establish payout models. Build seamless onboarding workflows, briefing documents, creative guidelines, and compliance standards for all paid partners & cultivate long-term relationships with top-performing partners
• Cross-Functional collaboration with internal Creative, Legal, Product Marketing, Comms and Paid Marketing teams to ensure brand alignment, legal compliance (e.g., disclosure rules), and message consistency
• Data-Driven Optimization: Establish measurement frameworks to evaluate performance, regularly analyze campaign metrics to double down on winning channels and sunset underperforming deals, and socialize learnings internally. Drive flawless end-to-end execution
• Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Skills

• Bachelor's degree or higher
• 6+ years of experience across strategic partnerships, business development, growth marketing or customer acquisition in a B2C environment
• With demonstrated success of scaling programs
• 4+ years experience managing partnerships or affiliates
• A strong expertise in full-funnel marketing measurement
• Experience structuring partnership economics, developing business cases and negotiating commercial agreements
• Proven examples of impactful projects translating  data into actionable insights and strategic recommendations
• Consumer tech experience with a high growth company
• Ideally with 2+ years hand-on experience
• Personal finance knowledge/experience
• Knowledge of compliance and regulatory considerations within the financial services industry

Benefits

• Equity
• Medical, dental, and vision coverage
• A 401(k) with company match
• An Employee Stock Purchase Plan (ESPP)
• Generous time off
• Parental leave
• Wellness reimbursements
• Professional development
• An employee investing discount

Company Overview

Company H1B Sponsorship