Note: The job is a remote job and is open to candidates in USA. Housecall Pro provides tools that help home service professionals manage and grow their businesses. The Senior Product Marketing Manager guides customers to relevant products and develops data-informed product marketing, messaging, and go-to-market strategies to drive adoption and revenue.

Responsibilities

• Harness customer insights and competitive analysis to collaborate with product and marketing teams and develop effective product marketing strategies
• Serve as an example and mentor to junior team members
• Shape market perception and enhance storytelling through the development of compelling product messaging and content
• Plan and coordinate go-to-market strategies, ensuring a unified approach to launching new products
• Orchestrate product launch activities with cross-functional teams to maximize product uptake and visibility
• Monitor and track product performance throughout and after the launch and refine our approach based on real-world feedback
• Empower Sales and Customer Success teams with essential tools and narratives, enabling them to communicate the product’s story compellingly and effectively
• Manage post-launch optimization efforts, addressing market shifts and leveraging new opportunities to sustain product momentum

Skills

• 7+ years of experience in Product Marketing or a related field
• Bachelor's degree in Marketing, Business Administration, related field, or equivalent work experience
• Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
• Experience and understanding of go-to-market strategies, approaches, and levers
• Proven track record of collaborating cross-functionally to achieve shared KPIs
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
• Experience with small business owners; home service business trades preferred
• Strong copywriting skills with an ability to translate complex material into comprehensible insights
• Empathy for the customer
• Creative problem-solver, motivated to test and learn
• Excellent communication skills
• Prompt attention to detail
• A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• Personal resilience to learn from scratch, and successfully thrive in ambiguity

Benefits

• Medical, dental, vision, life, and disability coverage
• 401(k)
• Paid holidays
• Flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs; eligible to participate in Housecall Pro’s equity plan
• Monthly tech reimbursements
• Employee assistance program
• Paid parental leave
• A culture built on innovation that values big ideas, no matter where they come from
• Remote work

Company Overview