Note: The job is a remote job and is open to candidates in USA. 1Password is hiring a Senior Staff Performance Marketing Manager to lead multi-channel B2B paid marketing strategy supporting sales-led growth. The role focuses on generating qualified pipeline and revenue through channel management, performance analysis, experimentation, and cross-functional partnership.

Responsibilities

• Own the B2B performance marketing and demand generation strategy for a sales-led growth motion, aligning paid programs with pipeline and revenue objectives
• Develop annual and quarterly roadmaps informed by business goals, audience insights, performance trends, and experimentation results
• Manage paid channels and platforms end to end, from strategy and execution through optimization, reporting, and continuous improvement
• Evaluate Return on Investment (ROI), marginal returns, and channel performance to guide budget shifts, scaling decisions, and investment strategy
• Monitor leading indicators such as leads, MQLs, conversion rates, and Cost per Lead (CPL), as well as downstream pipeline, opportunity volume, and revenue influence
• Design, execute, and analyze experiments across audiences, channels, creative, offers, and funnel stages, translating results into scaled programs and clear recommendations
• Partner with Global Campaigns, Analytics, Marketing Operations, and external vendors to improve lead quality, strengthen campaign performance, and share actionable insights

Skills

• 8+ years of experience in performance marketing, demand generation, or growth marketing
• Hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels
• Experience supporting a sales-led growth motion and connecting marketing activity to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline, and revenue
• A track record of driving measurable pipeline and revenue impact through paid B2B programs
• Strong analytical skills and the ability to make thoughtful decisions using incomplete or imperfect data
• Experience partnering with campaign, analytics, marketing operations, or other cross-functional teams to improve performance
• Experience marketing complex technical products to audiences such as developers, information technology (IT) professionals, or other technical decision-makers
• Experience in cybersecurity or familiarity with artificial intelligence (AI) tools and automated workflows

Benefits

• Health benefits, including health and dental
• 401k for USA-based roles
• RRSP for Canada-based roles
• Generous paid time off
• An equity grant
• Where applicable, participation in incentive programs
• Maternity and parental leave top-up programs
• RSU program for most employees
• Retirement matching program
• Free 1Password account
• Paid volunteer days
• Peer-to-peer recognition through Bonusly
• Remote-first work environment

Company Overview