Note: The job is a remote job and is open to candidates in USA. MìLà is hiring a Social Media Manager to shape its organic social presence and build a distinctive food-focused brand personality. The role develops and produces social content, leads community and creator partnerships, runs activations, and uses performance data to guide strategy.

Responsibilities

• Own MìLà’s organic social presence across Instagram and TikTok as primary platforms, plus YouTube and LinkedIn, with a point of view on emerging platforms
• Develop and run recurring content franchises that give people a reason to follow, from how our food is made to the people behind it
• Concept, script, shoot, and edit short-form video, phone-first and at platform speed
• Direct freelance production partners and oversee Stories and community management, including comments, DMs, and UGC
• Partner with our creator and influencer lead to bring creators into our content and decide what earns a place in the feed
• Concept and run social-first activations and small-scale events that create content and drive culture around MìLà, and lead social coverage of larger brand and partnership events
• Coach MìLà team members on camera and build a recurring cast our audience recognizes
• Partner with brand, sales, innovation, and partnerships teams so social reflects what’s happening at MìLà, routing launch and retail news to the right channel
• Measure what matters—shares, non-follower reach, watch-through, and follows—and run a weekly test-and-learn rhythm
• Lead regular performance reviews with leadership, bringing clear recommendations

Skills

• Strong editorial judgment and a clear sense of what makes people stop, watch, and share
• Hands-on production skills in CapCut, Premiere, or similar tools
• Sharp writing for hooks, captions, and scripts
• Ability to operate in a fast-paced, high-growth environment with an entrepreneurial mindset
• Excellent communication and presentation skills, including leading meetings with senior leaders
• Comfortable on camera, or great at making others comfortable on camera
• On top of culture and trends, with the judgment to know when one doesn't fit MìLà
• 3–5 years of experience running social for a consumer brand, media company, or creator
• A portfolio of short-form content you created or led that people actually shared
• Experience directing freelancers, creators, or production partners
• Fluency in platform analytics and the ability to translate data into actionable insights
• Working knowledge of how paid and organic social work together
• Genuine obsession with food
• Ability to thrive in ambiguity and operate with a high level of ownership
• (CPG, food & beverage, QSR, beauty, DTC, or high-growth startup preferred)
• Familiarity with Chinese and Chinese-American food culture a plus
• Experience planning activations or events a plus

Benefits

• Comprehensive health coverage, including medical, dental, and vision insurance. MiLa covers 75% of employee premiums & 25% of dependent premiums.
• Optional extra protection for Life & AD&D (with guarantee issue amounts at time of hire), Hospital, and Short Term Disability.
• 401(k) plan to help with your long-term financial security.
• Hybrid in Sumner, WA, or remote in Los Angeles, CA, with travel to HQ and other locations for social activations.

Company Overview

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