Note: The job is a remote job and is open to candidates in USA. Pearson is hiring a Specialist, Product Marketing to bring products to market, strengthen product value communication, and drive awareness, engagement, and growth. The role focuses on product positioning, go-to-market and ABM strategies, integrated campaigns and content, and using market and performance insights to improve targeting and messaging.

Responsibilities

• Develop and maintain product positioning, messaging, value propositions, and key differentiators across assigned products and solutions
• Translate product features and capabilities into clear, compelling customer benefits and outcomes
• Develop and support go-to-market strategies and product launches, including target audiences, messaging, content, channels, and campaign plans
• Develop messaging frameworks tailored to key audiences, personas, markets, accounts, and use cases
• Develop and execute ABM strategies focused on high-value accounts, audience segments, markets, and growth opportunities
• Create account- and segment-specific strategies designed to move audiences from awareness and engagement toward conversion
• Translate product marketing and ABM strategies into integrated, multi-channel campaigns
• Support campaign execution across email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting
• Develop and support content including:
• Email campaigns
• Blogs and thought leadership
• Customer stories and case studies
• Webinars
• Product collateral
• Adapt core product messaging and content for different audiences, segments, channels, and stages of the customer journey
• Ensure product and campaign messaging remains consistent across channels and customer touchpoints
• Develop a strong understanding of our customers, prospects, buyers, decision-makers, and competitive landscape
• Identify trends and patterns across customers, markets, and target accounts to improve segmentation and targeting
• Use performance insights to continuously improve audiences, messaging, content, offers, and channel strategy

Skills

• 3–7+ years of experience in marketing, product marketing, EdTech, education, or a related field
• Strong writing and storytelling skills with the ability to translate complex product information into compelling customer-focused messaging
• Experience developing and executing integrated digital marketing campaigns
• Strong understanding of audience segmentation, personalization, and the customer journey
• Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders
• Comfortable balancing strategic thinking with hands-on execution

Benefits

• Remote work

Company Overview