Note: The job is a remote job and is open to candidates in USA. Alkami Technology provides digital sales and service platforms for U.S. banks and credit unions. The Sr. Growth Marketing Manager designs, executes, and optimizes integrated demand generation and account-based marketing programs to grow qualified pipeline and revenue, partnering with Sales, Product Marketing, and Revenue Operations.

Responsibilities

• Design and execute integrated demand generation campaigns across web, email, paid media, social, programmatic advertising, ABM platforms, and events to generate qualified pipeline
• Develop account-based marketing strategies aligned to target segments by defining personas, messaging, and channel mix
• Manage campaign timelines, budgets, and deliverables by coordinating with cross-functional stakeholders and external vendors
• Analyze campaign performance metrics including MQLs, SQLs, pipeline contribution, conversion rates, and ROI to optimize program effectiveness
• Collaborate with Sales and SDR teams to align lead qualification criteria, nurture strategies, and campaign follow-up processes
• Develop audience segmentation and buyer personas based on data insights, market research, and sales feedback
• Leverage marketing automation platforms to build, test, and optimize nurture streams and scoring models
• Partner with Product Marketing to refine value propositions and ensure messaging consistency across campaigns
• Prepare and deliver performance reports to marketing and executive leadership summarizing impact, insights, and recommendations
• Test and iterate creative elements, offers, and channel strategies using structured experimentation methodologies
• Ensure accurate campaign tracking and attribution by maintaining data integrity within CRM and marketing systems
• Continuously evaluate emerging digital marketing trends, tools, and best practices to improve program performance

Skills

• 3–6 years of experience in demand generation within SaaS, financial technology, or marketing technology environments, demonstrating measurable impact on  pipeline and revenue growth
• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience
• Proficiency with marketing automation platforms such as Salesforce Pardot or similar tools
• Experience executing multi-channel digital and ABM campaigns
• Strong analytical skills with the ability to interpret campaign performance and ROI metrics
• Ability to manage cross-functional projects and meet deadlines in a fast-paced environment
• Understanding of B2B buyer journeys and lead lifecycle management
• Experience collaborating with Sales and Revenue Operations teams
• Strong written and verbal communication skills
• Candidates must be eligible to work in the US for full-time employment
• Experience in banking technology, FinTech, or regulated industries
• Experience with ABM platforms such as Terminus, Demandbase, or 6sense
• Advanced reporting and attribution modeling experience
• Familiarity with budget forecasting and spend management
• Experience mentoring junior marketing team members

Benefits

• Remote-first environment
• Unlimited paid time off
• 401(k) with employer match

Company Overview