Note: The job is a remote job and is open to candidates in USA. The Fountain Group is seeking a Senior Talent Marketing / Talent Attraction Specialist for an unnamed prominent client. The role supports the client’s Talent Acquisition team through recruitment marketing campaigns, candidate communications, career site and chatbot administration, vendor coordination, and recruitment marketing program operations.

Responsibilities

• This role will be responsible for recruitment marketing campaigns, candidate engagement communications, career site and chatbot administration, vendor management, and recruitment marketing program support
• Execute and optimize paid recruitment marketing campaigns in partnership with recruitment marketing agencies
• Share ownership of campaign execution, project management, stakeholder communications, reporting, and campaign performance tracking
• Review and approve campaign strategies, assets, campaign spend, and recommendations as needed
• Manage campaign timelines and ensure successful delivery of recruitment marketing initiatives
• Support onboarding, administration, and optimization of Appcast recruitment advertising initiatives
• Serve as a day-to-day contact for programmatic recruitment media activities and vendor coordination
• Partner across Talent Acquisition, Public Affairs, Corporate Marketing, and external vendors to operationalize recruitment advertising processes
• Monitor campaign performance and recommend optimizations with agency support
• Provide oversight, administration, and analytics for the Phenom-powered career site, chatbot, and related candidate experience tools
• Share ownership to build, edit, and maintain career site content, landing pages, and search engine optimization (SEO) details within the CMS environment
• Support testing, quality assurance, and launch readiness activities for career site enhancements
• Partner with Recruitment Marketing, Employer Value Proposition, and Talent Acquisition stakeholders to ensure a seamless candidate experience
• Assist with ongoing CMS governance and continuous improvement efforts, with an eye on ensuring candidate accessibility and mitigating candidate fraud
• Own recruitment marketing CRM campaign calendars and communication planning
• Coordinate and execute global, functional, and skill-based recruitment marketing email campaigns
• Review content and provide strategic direction for candidate communications
• Collaborate with Corporate Marketing and EVP teams to identify and promote recruitment marketing successes, content opportunities, and employer brand initiatives
• Lead and facilitate monthly Talent Acquisition recruitment marketing meetings
• Manage recruitment marketing-related ServiceNow tickets and requests
• Support ongoing maintenance and enhancement of recruitment marketing playbooks, processes, and documentation
• Provide recruitment marketing input and support for talent acquisition communications, town halls, and internal engagement activities
• Create and manage source codes, tracking mechanisms, and campaign setup requirements across recruitment marketing platforms

Skills

• Bachelor's degree or equivalent professional experience
• 5+ years of experience in recruitment marketing, talent attraction, digital marketing, employer branding, or a related field
• Experience managing paid digital advertising campaigns and vendor relationships
• Experience executing recruitment marketing campaigns and delivering marketing analytics

Company Overview