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[Remote] UGC & Influencer Marketing Coordinator

Remote · Thailand Full-time

Note: The job is a remote job and is open to candidates in USA. Alexia Admor is hiring a UGC & Influencer Marketing Coordinator to build and grow its creator marketing program for its women's fashion brand. The role coordinates creator relationships, product-gifting collaborations, user-generated content, cross-channel marketing, and performance tracking.

Responsibilities

  • Research, identify, and recruit fashion content creators, micro-influencers, and brand enthusiasts who align with Alexia Admor's customer demographic
  • Build and maintain an organized database of potential and active creators
  • Conduct outreach through Instagram, TikTok, email, and creator platforms
  • Negotiate cost-effective collaborations, prioritizing product gifting and mutually beneficial partnerships
  • Develop long-term relationships with creators who consistently produce compelling content
  • Coordinate the entire creator collaboration process, from initial outreach through product selection, sample shipment, and content delivery
  • Develop clear creative briefs for try-on videos, styling demonstrations, lifestyle photography, product reviews, and testimonials
  • Ensure that content accurately represents our garments, including fit, fabric, color, and styling
  • Review creator submissions for quality, brand consistency, and commercial appeal
  • Organize approved content for use across our digital marketing and retail channels
  • Maintain records of content usage rights and permissions
  • Work with our design, merchandising, and e-commerce teams to identify products that would benefit from creator-generated content
  • Help develop lifestyle content for Shopify, Instagram, TikTok, email campaigns, digital advertising, and retail partners
  • Support initiatives designed to improve product presentation, customer engagement, and online conversion
  • Identify opportunities to repurpose successful content across multiple marketing channels
  • Research and evaluate UGC platforms such as Hue, minisocial, JoinBrands, Billo, and similar services
  • Utilize AI-powered tools to streamline creator discovery, outreach, campaign planning, and content management
  • Recommend efficient, cost-effective ways to scale content production without sacrificing authenticity or quality
  • Track creator outreach, collaboration acceptance rates, content deliverables, and campaign costs
  • Monitor cost per approved video or image and identify opportunities to improve efficiency
  • Help evaluate which content formats, creators, and product categories generate the strongest results
  • Provide concise weekly updates on progress and deliverables

Skills

  • Experience with influencer outreach, UGC creation, social media marketing, or creator partnerships
  • Strong familiarity with Instagram, TikTok, and short-form video content
  • Excellent written communication and organizational skills
  • Ability to independently manage multiple creators, deadlines, and projects
  • Strong visual judgment and an understanding of contemporary women's fashion
  • Resourceful, proactive, and comfortable working independently in a remote environment
  • Proficiency with Google Sheets, Excel, or similar organizational tools
  • 1–3 years preferred
  • Previous experience with fashion, apparel, beauty, or lifestyle brands
  • Experience coordinating product-gifting campaigns
  • Familiarity with creator platforms such as Hue, minisocial, JoinBrands, Billo, or Insense
  • Experience with Shopify, Canva, CapCut, or similar tools
  • Familiarity with AI tools for marketing, research, and workflow automation
  • Existing relationships with fashion creators or micro-influencers
  • Experience tracking content performance or e-commerce marketing results

Benefits

  • Bonus based on performance
  • Flexible schedule
  • Opportunity for advancement
  • Fully remote (United States)

Company Overview

  • Alexia Admor is an online store for women's clothing. It was founded in 1989, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is https://alexiaadmor.com.
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