Note: The job is a remote job and is open to candidates in USA. Team17 is hiring a Web & CRM Marketing Manager to support player acquisition and engagement through its websites and newsletters. The role owns web, email, and database activities and collaborates with cross-functional teams to deliver integrated campaigns and support game go-to-market strategies.

Responsibilities

• Websites / Web pages – Lead web content planning and execution, including web updates, managing the CMS and UX optimisation, to ensure key campaign beats are maximised and content is on-brand
• Email- Lead email marketing activity, campaign planning, creative, segmentation, execution, optimisation and reporting
• CRM- Manage initiatives to grow our player database and increase engagement with our titles
• Planning – Define and deliver digital marketing campaigns across our own channels in-line with title objectives, target audiences, and budgets
• Optimisation – Partner with the Performance team to share learnings across our channels and optimisation campaigns / web pages/ creative accordingly
• Reporting & Insights – Channel KPIs into actionable insights and recommendations to improve marketing ROI
• Creative - Provide clear and timely creative briefs that incorporate best-practice
• Legal & Data Compliance – Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activity meets GDRP and data privacy regulations

Skills

• Experience within a web, CMS, and email marketing environment is essential
• Hands-on web experience, leading on content and managing the CMS and web partners. Hubspot or similar experience required
• Strong understanding of CRM principles, systems, and customer segmentation strategies
• Experience with Hubspot or similar platforms delivering web, CMS, CRM and hosting solutions
• Creative - Understands creative best practice across web and email assets
• Privacy - Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing
• Project management skills and ability to manage competing priorities
• Relationship and stakeholder management across internal & external partners
• Analytical and commercial, with the ability to turn data into recommendations
• Clear communicator, able to brief partners effectively and champion the function
• Adaptable and able to work across different games, audiences, budgets and campaign objectives
• Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp
• GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus
• Videogames ecosystem - Passion for video games and understanding of gaming communities is desirable
• Games studios a bonus

Company Overview