About brighthush and the Direct Mail Landscape

brighthush is a global leader in data‑driven marketing solutions, helping some of the world’s most respected financial institutions unlock the full potential of their customer relationships. In an era where digital channels dominate, direct mail remains one of the most effective touchpoints for driving high‑value actions—whether it’s acquiring new customers, nurturing existing relationships, or cross‑selling premium products. At brighthush, we blend cutting‑edge analytics, creative storytelling, and operational excellence to deliver campaigns that resonate, convert, and generate measurable ROI.

Why This Role Matters

As a Senior Creative Strategist, you will be the bridge between data insights and creative execution. Your strategic vision will shape the entire direct mail journey—from audience segmentation and messaging to design, production, and performance measurement. You’ll partner with analytics teams, creative studios, production specialists, and client stakeholders to ensure every piece of mail not only looks stunning but also drives the business objectives of our banking, lending, and payments clients.

Key Responsibilities

• Strategic Leadership: Craft comprehensive direct mail strategies that align with client business goals, audience insights, and brand guidelines. Lead the development of acquisition, retention, cross‑sell, and loyalty programs.
• Data‑to‑Creative Translation: Work closely with analytics teams to convert customer and campaign data into actionable creative recommendations. Define audience segments, messaging frameworks, offers, and testing plans that elevate performance.
• Campaign Briefing: Produce clear, concise campaign briefs that communicate strategic intent to creative and production teams, ensuring alignment on objectives, timelines, and compliance requirements.
• Cross‑Functional Collaboration: Serve as the liaison between Analytics, Creative, Production, Data, and Account teams. Guide stakeholders through creative development, testing methodologies, and optimization opportunities.
• Client Leadership: Act as the primary strategic contact for client engagements. Lead discovery sessions, strategic workshops, campaign reviews, and quarterly business reviews. Present insights and recommendations to senior client stakeholders and executive audiences.
• Performance Optimization: Analyze campaign results, identify improvement opportunities, and partner with analytics to develop testing roadmaps and measurement frameworks. Continuously refine audience targeting, offers, messaging, and creative execution based on data.
• Creative Development Support: Contribute to ideation and concept development. Review creative work to ensure alignment with strategy. Provide copy and visual concept guidance when needed.

Essential Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field.
• 8+ years of experience in direct marketing, CRM marketing, creative strategy, customer engagement, or integrated marketing.
• Proven track record of developing direct mail strategies for financial services, banking, lending, payments, or other regulated industries.
• Deep understanding of audience segmentation, testing methodologies, offer strategy, and performance measurement.
• Experience partnering with analytics teams to translate data into actionable marketing recommendations.
• Exceptional client‑facing communication and relationship management skills.
• Outstanding presentation and storytelling abilities, with experience presenting to executive stakeholders.
• Strong project management and organizational skills, capable of juggling multiple initiatives simultaneously.
• Demonstrated ability to collaborate effectively across creative, analytics, production, and account teams.

Preferred Qualifications

• Experience supporting financial institutions, digital banks Apply for this job